Los Pollos Hermanos, Bob’s Burgers, and Seefood. (Nope, not a typo.) It's our round up of the best content marketing of May, 2017.

Best Content Marketing of May 2017

Los Pollos Hermanos, Bob’s Burgers, and Seefood. Nope, not a typo.

On Content Marketing

by Dave Robson

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This month in our selects for the best content marketing of the past month, Los Pollos Hermanos released a series of training videos proving once and for all that Gus Fring is the most menacing character on TV, Bob’s Burgers dropped a monster 107-song album, and Silicon Valley invaded the real world.

Lots of TV-based content marketing, we’re noticing.

Los Pollos Hermanos Releases a Training Video

Just in case you forgot that Better Call Saul is back on TV for a third season, here’s Gus Fring to explain Los Pollos Heramanos’ unique problem-solving methodology. Actually, they did a whole series of Los Pollos Hermanos employee training videos. Seriously. These clips are ten times funnier and more effective than traditional TV spots. We aren’t sure how Giancarlo Esposito manages to be both the dorkiest fast food manager ever and terrify the hell out of us, so let’s just say we think he has another shot at an Emmy.

The NHL Takes a Trip Down Memory Lane

The NHL has a rich history dating back a century, involving dozens of teams no longer with us, dozens of teams shifting places on the map, and even more logo changes for said teams. So how does the organisation capitalise on their history? Well, take a gander at this short video. It hits every team founding, move, expansion, and logo redesign in a tight three and a half minutes. What’s more, it’s promoting yet more content marketing: the NHL Centennial Fan Arena, which is travelling around Canada and the States with memorabilia, historical video content, and Lord Stanley’s cup itself. After all, if you have history, you may as well turn it into content.

Bob’s Burgers Drops a 107-Song Album

Given that there’s nearly always one original song per episode, it was only a matter of time before Fox’s animated hit Bob’s Burgers would release an album. It ended up taking longer than creator Loren Bouchard anticipated, but this May they finally released a 107-song album featuring the talents of cast members H. Jon Benjamin, John Roberts, Dan Mintz, Eugene Mirman, and Kristen Schaal, along with special guests like Aziz Ansari, Sarah Silverman, Fred Armisen, Cyndi Lauper, Carly Simon, and more. And as a bonus, five tracks are covers by sufficiently cool indie acts like The National, Låpsley, and St. Vincent.

Audible Makes Smart Content

If you’re the kind of latte-drinking, Prius-driving, public radio-sponsoring pinko that President Trump regularly calls out on Twitter, you probably already know about Audible. They sell audio books, frequently narrated by major talents (for example, you can listen to Sherlock Holmes as read by Stephen Fry). They also sponsor smart content—in that this is content that seeks to inform. Here they have internet smart guy CGP Grey, known for his passionate rebuttals to first-past-the-post election systems and explaining why Las Vegas isn’t Las Vegas, producing a video based on one of the books they sell. Also, it’s a funny and clever take on self improvement, so enjoy that.

Seefood Sold to Periscope for $15 Million

The best satire cuts so close to the bone that you start to wonder if it’s real or not. Well, Silicon Valley, Mike Judge’s sendup of startups, goes the extra mile by putting actors into real tech spaces. For example, here’s character Jian-Yang on real tech TV show Bloomberg Technology with actual host, Emily Chang. Plenty of non-fans were introduced to the show with this clip, and fans were more than happy to evangelise on behalf of their show.