The Best Content Marketing of August 2016

Wearable KFC: The Donald would love it. It's in our round-up this month.


by Peter Coish & Dave Robson

Latest from the Blog

Display Advertising: Direct Buy or DSP – Which is Right for You?

Bypassing the middleman usually means a lower price for the buyer. But when it comes to display advertising, this truism ain’t, umm, true.

Google Downranks AI Content. But Google Is Paying Publishers to Create AI Content

Google, what the heck?

Overview of Quebec’s Bill 25

Quebec’s Bill 25, officially known as “An Act to improve the protection of personal information in the private sector,” will profoundly reshape the landscape of marketing and advertising within the province.

Impact on Marketing and Advertising

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

Come for the fried-chicken scented sunscreen, stay for porn’s take on the Olympics. That’s right, it’s the fried chicken and porn edition of our monthly round up of the best content marketing. Oh, and there’s Donald Trump too, natch.

Canadian Food Tourism Content Is on Point

In 2016, the best food content promotes people and places more than the food itself. Why? Well, it’s easy to put people and places in video content and have them connect with viewers, for one thing. And food is inexorably linked with people and places anyway. That’s why you have Canadian prime minister Justin Trudeau talking about Canadian food on YouTube and this video of food foraging in Newfoundland.

The Ooohlympics

No keyword dominated August like ‘Olympics’, which was of course joined by the likes of ‘Rio’, ‘Zika’, and ‘virus’. Hey, keywords can be cruel. Anyway, PornHub decided to take advantage of the situation by offering people in Rio a free membership to their site for the duration of the Olympics, the logic being that it’s better to use PornHub than risk contracting the virus. Although the real logic was, of course, that stunts like this entertain the internet.

KFC’s Fried-Chicken Scented Sunscreen

For a few brief, glorious hours in August, you could order a free bottle of sunscreen from KFC that smelled of their chicken. Dubbed Extra Crispy, the bottles went fast. Despite the quick nature of the promotion, it remains effective content marketing largely because we’re still talking about it. It helps that the site itself is hilarious. And for those of you having déjà vu: earlier this year KFC did nail polish that tasted of their chicken. It was called Finger Lickin’ Good.

Kenzo World Brings Back Weirdness

The vast majority of fragrance ads are terrible (example here). This new video from Kenzo, however, perfectly subverts the formula used by the entire category. It’s weird, wonderful, and reminds us of that Fatboy Slim video where Christopher Walken flies around a hotel lobby.

Foursquare vs. Trump

Lots of people have been wondering how Trump’s weird presidential campaign has been affecting his various properties. Foursquare, the most essential search-and-discovery app going, has an answer for you: not well at all. Data journalism is growing in popularity, and if there’s one thing Foursquare has in abundance, it’s data. So they’ve helpfully explained how Trump’s campaign has affected Trump businesses, as you can see from this graph. Note: Kuration’s home base Toronto has hated the Trump brand since before it was cool.

trump foot traffic