Content Marketing Bulletin, February 12, 2016

Blipverts, Twitter's done, and "Kirk out, content marketing in".


by Peter Coish

Latest from the Blog

Display Advertising: Direct Buy or DSP – Which is Right for You?

Bypassing the middleman usually means a lower price for the buyer. But when it comes to display advertising, this truism ain’t, umm, true.

Google Downranks AI Content. But Google Is Paying Publishers to Create AI Content

Google, what the heck?

Overview of Quebec’s Bill 25

Quebec’s Bill 25, officially known as “An Act to improve the protection of personal information in the private sector,” will profoundly reshape the landscape of marketing and advertising within the province.

Impact on Marketing and Advertising

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

It’s Friday. We’re keeping it short.

View Counts Coming to Instagram: If you’ve ever run video ads on Instagram, you’ll know that its reporting lacks one of the most essential data points: view counts. But that’s going to change soon, according the company’s blog. The announcement doesn’t say if it will report views to completion as Facebook does, but they imply in the announcement that the metric doesn’t matter much anyway, citing research that 47% of a video’s value is delivered in a the first 3 seconds. Max Headroom’s blipverts have become reality. 

The Twitter Disaster, Explained in Four Minutes: This is a pretty cogent explanation of how Twitter f***ked up so completely. One reason, a management team more concerned with celebrity than the experience of their users. We agree with the commentator that it can’t be fixed.

Priceline Embraces Content Marketing: Priceline has always been an innovative marketer, even if they did keep William Shatner around for just a tad too long. But even with Captain Kirk gone, they still haven’t lost their sense of humour, and just launched a series of digital shorts. The Facebook contextual placement strategy is especially smart, leveraging user profile data to show the most relevant version. The Eastern European baby adoption one is very funny, and probably offensive to Eastern Europeans.