The Best Content Marketing of April 2019

Candy in a box, LEGO apps, and a funny access aisle PSA.

On Content Marketing

by Dave Robson

Get our monthly newsletter packed with the latest information content marketers need to know.

This month in content marketing, BraunAbility made a pretty funny PSA about access aisles, Hello Fresh launched a recipe box loaded with candy, and Lego teased an app that we all really, really want.

BraunAbility Makes a Funny PSA

BraunAbility is a manufacturer of wheelchair accessible vans. Making a PSA about not parking in access aisles, which are the spaces next to handicap parking spots, is pretty apt content marketing for them.

Zach Anner is a comedian who has cerebral palsy. That is to say, he’s a funny guy and he uses a wheelchair. He also has a pretty robust social media presence, so that makes him an ideal person for a PSA about not parking in access aisles.

The Hello Fresh Unicorn Box

Hello Fresh is one of those meal services that sends a box of ingredients to your door. This April Fools, they announced a diabetes-inducing “unicorn box” full of candy and recipes to justify all that candy.

Separating this prank from the countless others, Hello Fresh included a link with all their social media so fans could order the box. The link just went to a blog post expanding on the prank before admitting that it was, in fact, a prank, but it got people to their site, which is important. Also, people who still wanted a sugar fix were redirected to a collection of chocolate recipes, because what would be better than even more dessert-inspired content marketing?

Lego Launches Find My Brick

Sometimes simple is best. This April Fools prank from Lego is just an image in a tweet, but it got plenty of attention. And who wouldn’t want an app that helps them find a specific brick amongst a sea of Lego?