This month in content marketing, BraunAbility made a pretty funny PSA about access aisles, Hello Fresh launched a recipe box loaded with candy, and Lego teased an app that we all really, really want.
BraunAbility Makes a Funny PSA
BraunAbility is a manufacturer of wheelchair accessible vans. Making a PSA about not parking in access aisles, which are the spaces next to handicap parking spots, is pretty apt content marketing for them.
Zach Anner is a comedian who has cerebral palsy. That is to say, he’s a funny guy and he uses a wheelchair. He also has a pretty robust social media presence, so that makes him an ideal person for a PSA about not parking in access aisles.
The Hello Fresh Unicorn Box
Hello Fresh is one of those meal services that sends a box of ingredients to your door. This April Fools, they announced a diabetes-inducing “unicorn box” full of candy and recipes to justify all that candy.
Separating this prank from the countless others, Hello Fresh included a link with all their social media so fans could order the box. The link just went to a blog post expanding on the prank before admitting that it was, in fact, a prank, but it got people to their site, which is important. Also, people who still wanted a sugar fix were redirected to a collection of chocolate recipes, because what would be better than even more dessert-inspired content marketing?
Lego Launches Find My Brick
Sometimes simple is best. This April Fools prank from Lego is just an image in a tweet, but it got plenty of attention. And who wouldn’t want an app that helps them find a specific brick amongst a sea of Lego?
— LEGO (@LEGO_Group) April 1, 2019