The Best Content Marketing of October 2019

Weird life-sized dolls, Schwarzenegger pictures, and Jagmeet on TikTok.

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by Dave Robson

Latest from the Blog

Overview of Quebec’s Bill 25

The implementation of Law 25 is staged, spanning from September 22, 2022, to September 22, 2024. Throughout this transitional phase, both private enterprises and public institutions engaged in Quebec’s market are mandated to adapt to new obligations and rights concerning the safeguarding of personal data.

Impact on Marketing and Advertising

Working With Influencers 101

Lesson one: no one pays in exposure.   The influencer industry is worth $21 billion dollars. That’s a lot of content generated, users engaged, and money exchanged. And yet, the space can appear daunting or dubious. But that shouldn’t stop you from working with influencers. Depending on what vertical you are in, adding influencer generated […]

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

How Can AI Improve Your SEO?

This article is only 35% written by ChatGPT!

This month in content marketing, a British office furniture company made a hysterical point about office health with a world grotesque doll, Arnold Schwarzenegger posted some old Terminatorpictures online, and Jagmeet Singh proved he was cool by using TikTok.

This Monster Is Content Marketing

According to office furniture maker Fellowes, the office worker of the future will be hunched over, fat, and red-eyed as a result of terrible working conditions. No kidding, they even have a study to this effect. But instead of merely writing a press release and alerting the media, they took the additional step of sculpting this monstrosity. Sculpture as content marketing? Well, it’s worked, receiving attention from Sky, the Independent, the New York Post, and other outlets. From their site you can read their report yourself and even take a little test to see how healthy your work environment is, thus turning you into a lead for Fellowes.

Arnold Schwarzenegger & Behind-the-Scenes Terminator Pics

There’s yet another Terminator movie coming out, and we wouldn’t have noticed had Arnold Schwarzenegger not posted some behind-the-scenes pictures of the first one on Reddit. Schwarzenegger is an actual regular reddit user, having started years ago when he did an AMA, after which he just sort of stuck around. He mostly hangs out on fitness subreddits, speaking up every now and again. Note that it isn’t just the pictures that make this content effective, it’s the fact that Schwarzenegger makes himself so accessible to his audience.

Jagmeet Singh & TikTok

TikTok is the world’s fastest growing social media platform. Why? Well, the short video platform seems primed for hot takes and broad humour. Amazingly, Singh is the only federal leader with a TikTok account. Then again, this sort of video would seem inauthentic coming from Trudeau or Sheer. However, other politicians and parties should take note, as new platforms and more importantly, innovative messaging can help reach voters. Just ask AOC.

 

KFC Make a Dating Sim

Our favourite fried chicken / content marketer, KFC, has released a dating simulator on Steam. It’s called I Love You, Colonel Sanders! A Finger Lickin’ Good Dating Simulator. And you should tune in next week, when we’ll post a detailed account of our playthrough.