On Content Marketing

Apr 29 / 9:26

On Content Marketing

Has Apple’s Mail Privacy Protection Changed Email Marketing?

Calibrate your panic.

On Content Marketing

Jan 1 / 6:43

On Content Marketing

The Best Things We Wrote in 2021

It’s been a rough year.

On Content Marketing

Nov 1 / 5:32

On Content Marketing

The Case for Non-Mainstream Social Media

Or: How the Vienna Tourism Board learned to stop worrying and love OnlyFans.

On Content Marketing

Oct 13 / 12:17

On Content Marketing

Being Erica’s Ford Focus Fiasco

Today in Silly Moments in Content Marketing

On Content Marketing

Aug 13 / 4:30

On Content Marketing

Zero Click Searches Increased in 2020

They’re up by 65%

On Content Marketing

Jun 9 / 7:05

On Content Marketing

Online Advertising Is in Apple’s Sights… Again

Are Apple’s new user privacy features an existential threat to online advertising?

On Content Marketing

Apr 16 / 6:17

On Content Marketing

AI, Content & Manufactured Outrage

Erroneous content takedowns by a social media platforms AI are a “Bitche”. And fodder for the outrage mongers.

On Content Marketing

Apr 2 / 8:38

On Content Marketing

15 Fun April Fools Pranks

Featuring a Zoom battle royale, a meatball-of-the-month club, and gross cheese-based skincare.

On Content Marketing

Apr 1 / 5:59

On Content Marketing

The Best Content Marketing of April, 2021

Pasta playlists, bowling alley drones, & furniture store cookbooks.

On Content Marketing

Mar 9 / 5:34

On Content Marketing

5 Ways to Sabotage Your Content Marketing

Step one: don’t plan.

On Content Marketing

Dec 1 / 4:22

On Content Marketing

The Best Content Marketing of November, 2020

Gucci + Gus Van Sant, AOC + Singh, Snap + Spotlight

On Content Marketing

Nov 2 / 8:21

On Content Marketing

The Best Content Marketing of October, 2020

Borat’s dance party, a Bronco mockumentary, and AOC on Twitch.

On Content Marketing

Oct 1 / 6:56

On Content Marketing

The Best Content Marketing of September, 2020

A No Frills album, Zach LaVine’s custom jacket, & Animal Crossing again.

On Content Marketing

Sep 18 / 1:52

On Content Marketing

Google Ads is Now Limiting Search Terms Reporting

Google is limiting search terms reporting to protect your privacy. And if you believe that, we’ve got some swampland for sale.

On Content Marketing

Sep 7 / 8:23

On Content Marketing

The Best Content of August, 2020

Animal Crossing, Ryan Reynolds, and Ford Bronco.

On Content Marketing

Aug 3 / 8:03

On Content Marketing

The Best Content Marketing of July, 2020

A space invader zoom game, a Minecraft world, and a DIY music video.

On Content Marketing

May 4 / 7:31

On Content Marketing

The Best Content Marketing of April, 2020

Royals, Ikea meatballs, and science challenges for kids. 

On Content Marketing

Apr 16 / 2:17

On Content Marketing

Tourism Marketing: Finding Opportunity in a Crisis

With travel suspended, what is a tourism marketer to do?

On Content Marketing

Apr 10 / 1:48

On Content Marketing

COVID-19, Brands, & Crisis Communication

It’s a difficult time for everybody, including businesses. But that doesn’t mean your brand should force itself into the conversation.

On Content Marketing

Mar 9 / 7:35

On Content Marketing

The Best Content Marketing of February, 2020

Gin for leap babies, dirty duets, and hugs from grandma.

On Content Marketing

Feb 3 / 9:16

On Content Marketing

The Best Content Marketing of January, 2020

Nocturnal photography, rock ‘n’ roll legends, and the best captain in Star Fleet.

On Content Marketing

Jan 6 / 5:37

On Content Marketing

The Best Content Marketing of 2019, Part 2

KFC dating sims, burger-based table top RPGs, and glitter madness.

On Content Marketing

Dec 30 / 5:36

On Content Marketing

The Best Content Marketing of December 2019

Glitter bombs, fighting with hair, and bananas taped to walls.

On Content Marketing

Dec 23 / 5:42

On Content Marketing

The Best Content Marketing of 2019, Part 1

Featuring AOC, World Record Egg, and Detective Pikachu.

On Content Marketing

Dec 9 / 8:53

On Content Marketing

The Best Stuff Kuration Wrote in 2019

AOC, KFC, and other initialisms.

On Content Marketing

Dec 2 / 5:29

On Content Marketing

The Best Content Marketing of November 2019

Steve-O, Tiramisu, and Thanksgiving.

On Content Marketing

Nov 18 / 8:03

On Content Marketing

A Finger Lickin’ Play-Through of KFC’s Dating Sim

It isn’t the best dating sim, but it is the one with the most fried chicken.

On Content Marketing

Nov 11 / 8:55

On Content Marketing

Remembrance Day & Fortnite

Content marketing lessons from the Royal Canadian Legion.

On Content Marketing

Nov 4 / 8:35

On Content Marketing

The Best Content Marketing of October 2019

Weird life-sized dolls, Schwarzenegger pictures, and Jagmeet on TikTok.

On Content Marketing

Oct 28 / 8:02

On Content Marketing

Burger King & Authenticity

A study in bullied burgers and public service announcement content marketing.

On Content Marketing

Oct 21 / 8:07

On Content Marketing

Police & Social Media

The doughnuts are on aisle three, officer.

On Content Marketing

Oct 14 / 8:03

On Content Marketing

The Best of the TSA Instagram

But why?

On Content Marketing

Oct 7 / 8:02

On Content Marketing

The Best Content Marketing of September, 2019

Wherein Wendy’s makes a table top game like Dungeons and Dragons and we don’t care what else happened.

On Content Marketing

Sep 30 / 8:07

On Content Marketing

Better Political Content Marketing Ideas

Most politicians are pretty terrible at content marketing. So herewith are some ideas we have for them.

On Content Marketing

Sep 23 / 8:13

On Content Marketing

How James Townsends & Sons Found a Niche

Is there any problem fried chicken can’t solve?

On Content Marketing

Sep 16 / 8:03

On Content Marketing

The Ratio: Examples From the Twitter Wilds

How do you know if you’ve done a bad tweet?

On Content Marketing

Sep 9 / 8:03

On Content Marketing

A Lesson In Repurposing Content (And Cooking)

Featuring homemade gnocci with peas and Parmesan.

On Content Marketing

Sep 2 / 8:02

On Content Marketing

The Best Content Marketing of August, 2019

Featuring guns, p*rn, video games, and heavy metal.

On Content Marketing

Aug 26 / 8:02

On Content Marketing

How Audible Manages to Sponsor Everything

Except this blog post.

On Content Marketing

Aug 19 / 8:04

On Content Marketing

Gifted Content

When life gives you a video of a guy trying to break into your truck, you put him on social media.

On Content Marketing

Aug 12 / 8:02

On Content Marketing

The Rise of Explainer Videos

Want to why the Netherlands isn’t underwater? Or how feug shui has changed Hong Kong’s skyline?

On Content Marketing

Aug 6 / 5:36

On Content Marketing

The Best Content Marketing of July 2019

Tony Soprano’s House, Apollo 11, and a Tarantino Takeover.

On Content Marketing

Jul 29 / 8:13

On Content Marketing

Dr Pimple Popper & Gross Content Marketing

Like, really gross, you guys.

On Content Marketing

Jul 22 / 8:14

On Content Marketing

Pigs & Dealing With Whiney Facebook Critics

When life gives you Facebook critics, make fun of them.

On Content Marketing

Jul 15 / 8:11

On Content Marketing

Bring Your Content Marketing Into the Physical World

Digital is great, but have you ever tried faux-analog?

On Content Marketing

Jul 11 / 6:54

On Content Marketing

The Best Content Marketing of June 2019

Grocery video games, the Simpsons meets Ikea, and a UI trainwreck.

On Content Marketing

Jun 24 / 7:04

On Content Marketing

Don’t “Fellow Kids” Yourself

Can anyone successfully pretend to be cool? No, probably not.

On Content Marketing

Jun 17 / 7:03

On Content Marketing

The Outdoor Life & Long-Form Content Marketing

Why aren’t we camping right now?

On Content Marketing

Jun 3 / 6:31

On Content Marketing

The Best Content Marketing of May 2019

And a bonus terrible example!

On Content Marketing

May 27 / 8:21

On Content Marketing

Dude Perfect Is a Content Marketing Juggernaut

Trick shots ahoy!

On Content Marketing

May 20 / 8:23

On Content Marketing

Low-Rent Content Marketing That Works

A lot of content marketing by big brands is big…and expensive. But you don’t need content marketing to be big or expensive in order to be effective.

On Content Marketing

May 16 / 12:57

On Content Marketing

The Best Content Marketing of April 2019

Candy in a box, LEGO apps, and a funny access aisle PSA.

On Content Marketing

Apr 29 / 4:09

On Content Marketing

Politicians, Bad Tweets, and the Ratio

Meet John Cornyn, the latest victim of Twitter hubris.

On Content Marketing

Apr 1 / 8:11

On Content Marketing

The Best Content Marketing of March 2019

Weezer is on Fortnite, a new BostonDynamics robot, and a game about gerrymandering.

On Content Marketing

Mar 1 / 5:09

On Content Marketing

The Best Content Marketing of February 2019

World record egg, the return of Dr Ruth, and cars, cars, cars.

On Content Marketing

Feb 21 / 5:39

On Content Marketing

How Alexandria Ocasio-Cortez Uses Content Marketing

In a word: effectively.

On Content Marketing

Feb 12 / 4:40

On Content Marketing

The Best Content Marketing of January 2019

Lego Movie Hot Ones, the Mailchimp TV show, and Alexandria Ocasio-Cortez.

On Content Marketing

Jan 14 / 8:27

On Content Marketing

The Best Content Marketing of 2018, Part 2

Fatbergs, Fat Bears, and Freelancers.

On Content Marketing

Jan 7 / 8:22

On Content Marketing

The Best Content Marketing of 2018, Part 1

Space roadsters, animal reviews, and trick shots.

On Content Marketing

Dec 31 / 4:36

On Content Marketing

The Best Content Marketing of December 2018

Terry Crews, Nick Offerman, Tom Cruise . . . ‘tis the season for celebrities?

On Content Marketing

Dec 6 / 9:19

On Content Marketing

The Best Content Marketing of November 2018

This month, Payless tells a cautionary tale about the perils of “influencer” marketing. And a lot more.

On Content Marketing

Nov 6 / 3:47

On Content Marketing

The Best Content Marketing of October 2018

Featuring Kenya’s best hockey team.

On Content Marketing

Oct 25 / 8:49

On Content Marketing

Throw Back Thursday: Windows Launch Party

2009 was a particularly bad time for Microsoft. And for their content marketing.

On Content Marketing

Oct 15 / 8:54

On Content Marketing

The Best Content Marketing of September 2018

Suits, Amazon Music and American politicians: the best content marketing of September.

On Content Marketing

Sep 1 / 10:15

On Content Marketing

The Best Content Marketing of August 2018

Johnny cakes, sad car reviews, and a fatberg. That’s right, a fatberg.

On Content Marketing

Aug 2 / 7:33

On Content Marketing

The Best Content Marketing of July 2018

Pizza farms, the Ocho, and the (near) return of Breaking Bad.

On Content Marketing

Jul 11 / 3:14

On Content Marketing

The Best Content Marketing of June 2018

Lemonade legal aid, hacking smartlocks, and hovercups. It’s our roundup of the best content marketing in June, 2018.

On Content Marketing

Jun 2 / 8:51

On Content Marketing

The Best Content Marketing of May 2018

This month we’ve got real tear-jerker of a video that rivals the first few minutes of “Up”.

On Content Marketing

May 22 / 6:42

On Content Marketing

Political Content Marketing & The Ontario Election

Let’s talk about the relative success of a particular kind of political content marketing.

On Content Marketing

May 7 / 5:24

On Content Marketing

How Content Marketing Made Deadpool

We’d apologize to Deathstroke, but no one knows who that is.

On Content Marketing

May 2 / 2:26

On Content Marketing

Best Content Marketing of April 2018

Def Leppard pours sugar on things and KFC makes hot spicy art.

On Content Marketing

Apr 26 / 7:41

On Content Marketing

Going Viral: Does Lightning Strike Twice?

Short answer: no. But there’s more to this lesson.

On Content Marketing

Apr 16 / 2:10

On Content Marketing

CarMax Acts Fast and Scores a Content Marketing Hit

Sometimes, quickly tapping the zeitgeist can turn into 400,000 Youtube views.

On Content Marketing

Apr 3 / 10:34

On Content Marketing

The Best Content Marketing of March 2018

Cute zoo animals, weight lifters, and a podcast about differential diagnosis.

On Content Marketing

Mar 10 / 8:00

On Content Marketing

What Airline Safety Videos Tell Us About Content Marketing

Star-studded airline safety videos teach us something about content marketing.

On Content Marketing

Mar 5 / 12:21

On Content Marketing

Best Content Marketing of February 2018

SpaceX and all the content that isn’t SpaceX.

On Content Marketing

Feb 6 / 5:09

On Content Marketing

Legacy Content

If your business has been around for a few years, you probably have legacy content. Here’s how to make use of it.

On Content Marketing

Feb 1 / 1:17

On Content Marketing

The Best Content Marketing of January 2018

Hippos, Burger King, and, of course, the Tide Pod Challenge.

On Content Marketing

Jan 15 / 1:30

On Content Marketing

The Best Stuff Kuration Wrote in 2017

Weird KFC chicken content, a Kardashian and a children’s book that pissed everyone off.

On Content Marketing

Jan 15 / 12:01

On Content Marketing

Is this the End of Facebook?

Zuckerberg Tweaks the News Feed. Hyperbole Ensues.

On Content Marketing

Jan 12 / 11:52

On Content Marketing

The Best Content Marketing of 2017, Part 2

How could we forget donair cam?

On Content Marketing

Jan 1 / 10:26

On Content Marketing

The Best Content Marketing of 2017, Part 1

With Jim Carrey, Fearless Girl, and, ahem, Pornhub.

On Content Marketing

Dec 19 / 8:25

On Content Marketing

Best Content Marketing of November 2017

Sometimes, a live stream of the Trailer Park Boys’ favourite meat is all you need.

On Content Marketing

Nov 30 / 10:57

On Content Marketing

When Is a Soundtrack Content Marketing?

It happens less often than you’d think.

On Content Marketing

Nov 24 / 4:56

On Content Marketing

Content Marketing or Extra-long Ad?

The boundaries between content marketing and traditional advertising can be fuzzy.

On Content Marketing

Nov 5 / 10:39

On Content Marketing

When Your Native Advertising Is Actually Propaganda

The Communist Party of China has 3 lessons for content marketers.

On Content Marketing

Nov 2 / 6:13

On Content Marketing

The Best Content Marketing of October 2017

Just when you think we’ve reached peak Balloon Dog.

On Content Marketing

Oct 24 / 2:37

On Content Marketing

User Generated Content & the Two Audience Factor

UGC is a great in concept, but it’s fraught with risks. Just ask AMEX.

On Content Marketing

Oct 2 / 11:07

On Content Marketing

Best Content Marketing of September 2017

The Cowboys of Compton, Canada drone 150, and Star Wars gets a root canal.

On Content Marketing

Sep 30 / 12:14

On Content Marketing

Archer & Content Marketing

Three content marketing lessons from the marketers behind the TV show Archer.

On Content Marketing

Sep 20 / 8:40

On Content Marketing

KFC’s Weird Content Marketing, Part II: Weird Chicken Content

Wherein we discuss Kentucky Fried bodice rippers.

On Content Marketing

Sep 14 / 7:31

On Content Marketing

Best Content Marketing of August 2017

Weed and Willie Nelson, natch. And how to dress like Jon Snow.

On Content Marketing

Aug 14 / 7:46

On Content Marketing

KFC’s Weird Content Marketing, Part I: Weird Chicken Stuff

Chicken nail polish, anyone?

On Content Marketing

Aug 10 / 1:04

On Content Marketing

One Odd Thing You Haven’t Heard About Fyre Festival

It was as close as the Instagram set gets to “Lord of the Flies”.

On Content Marketing

Aug 4 / 12:45

On Content Marketing

Best Content Marketing in July 2017

British Airways breaks out the celebrities.

On Content Marketing

Jul 24 / 11:27

On Content Marketing

Four More Content Marketing Goals

Content marketing can increase traffic, build trust, and raise awareness for your business. But here are 4 more content marketing goals to consider.

On Content Marketing

Jul 18 / 9:00

On Content Marketing

User-Created Content & Bob’s Burgers

In the social age, too often brand reaction to user-created content is to call in the IP lawyers. And too often, that’s just dumb.

On Content Marketing

Jul 6 / 9:08

On Content Marketing

The Best Content Marketing of June 2017

Nick Offerman does Father’s Day, Dodgeball is back and the Trump Presidential Tweet Library. It’s all in the best content marketing of June 2017.

On Content Marketing

Jun 19 / 6:14

On Content Marketing

Best Content Marketing of May 2017

Los Pollos Hermanos, Bob’s Burgers, and Seefood. Nope, not a typo.

On Content Marketing

May 30 / 10:27

On Content Marketing

The Wise Owls, Kindergarteners and Content Marketing

Smart content marketing is the latest Senate scandal. Thanks Mike Duffy.

On Content Marketing

May 25 / 12:22

On Content Marketing

Ajit Pai & Bad Political Content Marketing

Ajit Pai won’t win any support with crappy content marketing like this.

On Content Marketing

May 14 / 11:03

On Content Marketing

The Marketer’s Guide to Working With Artists 103

Always remember, they probably don’t like you.

On Content Marketing

May 9 / 12:47

On Content Marketing

The Best Content Marketing of April 2017

WestJet becomes Canada Air, a rhino joins Tinder, and nude selfies got their own filters.

On Content Marketing

May 1 / 10:43

On Content Marketing

Resistance Radio & Accidental Viral Status

ResistanceRadio leverages hashtag confusion to activate the partisan masses.

On Content Marketing

Apr 16 / 10:37

On Content Marketing

The Fearless Girl: When Art Becomes Content Marketing

Is she art, or content marketing?

On Content Marketing

Apr 10 / 9:36

On Content Marketing

The Best Content Marketing of March 2017

A hydraulic press, a fearless girl, Power Rangers, and Canadian rock legends.

On Content Marketing

Apr 8 / 9:06

On Content Marketing

A Tale of Two Pop Commercials

Or, what would have happened if Twitter existed in 1971?

On Content Marketing

Apr 7 / 7:08

On Content Marketing

Cops & Their Pokémon Parody Cards

There isn’t really a hard limit on what can be content marketing.

On Content Marketing

Mar 29 / 3:08

On Content Marketing

Michelin Guide: What it Teaches Us About Content Marketing

The not-so-obvious choices can make for truly great content marketing.

On Content Marketing

Mar 9 / 9:12

On Content Marketing

The Best Content Marketing of February 2017

Racial identity, Gordon Ramsay answers your f***ing questions and a lot of aliens.

On Content Marketing

Mar 9 / 8:58

On Content Marketing

12 More Scientifically Proven Ways to Be More Creative

To quote Hemmingway, “What else can change your ideas…like whisky?”

On Content Marketing

Mar 1 / 7:56

On Content Marketing

11 Scientifically Proven Ways to Be More Creative

Coming up with new ideas for content every single day can be fun…or a real grind.

On Content Marketing

Feb 21 / 4:33

On Content Marketing

Should Your Brand Tap Into Canada 150?

Try our patented Member of Parliament test to find out if you should!

On Content Marketing

Feb 16 / 9:26

On Content Marketing

The Best Content Marketing of January 2017

Featuring education, John Malkovitch, and, once again, porn.

On Content Marketing

Jan 31 / 9:52

On Content Marketing

Canada 150: Content Marketing Dos and Don’ts

Canada 150 has lots of potential for content marketers. Here’s how to make the most of it, eh.

On Content Marketing

Jan 27 / 2:15

On Content Marketing

Hitting Back on Social. When Is it Okay?

Sometime you just have to respond to trolls. But doing it right is a delicate task.

On Content Marketing

Jan 18 / 9:42

On Content Marketing

5 Things We Want From Content Marketing in 2017

Actually it’s four things we want to see more of in content marketing, and one thing we don’t. And Wookiees.

On Content Marketing

Jan 18 / 9:32

On Content Marketing

Best Content Marketing of 2016, Part 2

You’re just here for Unexpected John Cena, aren’t you?

On Content Marketing

Jan 4 / 9:32

On Content Marketing

Best Content Marketing of 2016, Part 1

Olympic school, Olympic scandal, and an evil president gets his portrait painted.

On Content Marketing

Dec 21 / 9:05

On Content Marketing

Hashtag Hell

Good rule of thumb: read those hashtags aloud before posting.

On Content Marketing

Dec 6 / 11:33

On Content Marketing

Amazon Is a Content King

Jeremy Clarkson sports more bracelets than Steven Tyler in his new Amazon Prime series. What’s that about?

On Content Marketing

Dec 1 / 12:32

On Content Marketing

The Best Content Marketing of November 2016

This month Canada hitches our wagon to a blockbuster movie.

On Content Marketing

Nov 21 / 9:32

On Content Marketing

Banner Ads Are Terrible, Part 1

Banner ads, advertising’s answer to the proverbial turd in the punch bowl.

On Content Marketing

Nov 9 / 6:45

On Content Marketing

The Best Content Marketing of October 2016

BMW and Clive Owen, AirBnB and Dracula, Johnnie Walker and naked people.

On Content Marketing

Oct 25 / 8:13

On Content Marketing

Your Eight-Step Content Marketing Plan

Don’t have a documented content marketing plan? Then you don’t have a prayer.

On Content Marketing

Oct 6 / 10:23

On Content Marketing

The Best Content Marketing of September 2016

Volvo releases a video we can’t stop watching.

On Content Marketing

Oct 4 / 1:49

On Content Marketing

Pay-for-Play: Why Honesty is the Best Policy

Think no one will notice when you fail to say you’re being paid to publish?

On Content Marketing

Sep 21 / 11:19

On Content Marketing

Six Questions Content Marketers Must Ask About Their Audience

If only more content marketers would ask themselves what their audience wants.

On Content Marketing

Sep 2 / 4:22

On Content Marketing

The Best Content Marketing of August 2016

Wearable KFC: The Donald would love it. It’s in our round-up this month.

On Content Marketing

Aug 11 / 1:17

On Content Marketing

The Best Content Marketing of July 2016

Samsung, McDonald’s, and lots of ugly Trump quotes. And, our fave, Nihilism.

On Content Marketing

Jul 20 / 5:42

On Content Marketing

The Artist’s Guide to Working with Marketers – Part 3

If we’ve learned anything from the Trumps, it’s knowing when to take credit.

On Content Marketing

Jul 5 / 10:49

On Content Marketing

Artist’s Guide to Working with Marketers – Part Two

If you’re gonna die on that hill, just make sure you’ve picked the right one.

On Content Marketing

Jul 4 / 7:32

On Content Marketing

The Best Content Marketing of June 2016

Nick Offerman, John Cena, and so much gut bacteria.

On Content Marketing

Jun 28 / 10:52

On Content Marketing

Marketer’s Guide to Working With Artists – Part Two

Jazz it up a little! Make it sparkle. More edgy? Dial up the fun factor!

On Content Marketing

Jun 21 / 9:30

On Content Marketing

Five Content Marketing Goals

Some 19th century Tony Robbins once said that “a goal is a dream with a deadline”. We agree.

On Content Marketing

Jun 9 / 10:39

On Content Marketing

Artist’s Guide to Working With Marketers – Part One

You’ve done the unthinkable and sold out. Now what?

On Content Marketing

Jun 3 / 5:25

On Content Marketing

The Best Content Marketing of May 2016

Netflix, SpaceX, and a belly full of food content marketing.

On Content Marketing

Jun 1 / 8:13

On Content Marketing

Marketer’s Guide to Working With Artists – Part One

Lesson 1: Don’t use the c-word.

On Content Marketing

May 25 / 11:23

On Content Marketing

4 Reasons You Need a Documented Content Marketing Plan

As with most things in life, it’s best to have a plan.

On Content Marketing

May 10 / 1:39

On Content Marketing

More Ways to Brainstorm Content Marketing Ideas

What would the Caped Crusader do with your latest content assignment?

On Content Marketing

May 3 / 4:25

On Content Marketing

The Best Content Marketing of April 2016

Volvo becomes a troll, GE makes a hot sauce, and SNL axes commercials.

On Content Marketing

Apr 29 / 11:44

On Content Marketing

How to Recycle Old Ideas

Sure they have been done to death, but there’s still a way to recycle old ideas and make them fresh and interesting.

On Content Marketing

Apr 20 / 10:48

On Content Marketing

Brainstorming 103

Three more ways to get better content ideas. Challenge brainstorming, SWOT analysis, and “finding” inspiration.

On Content Marketing

Apr 12 / 4:51

On Content Marketing

Beware of “Influencers”

Anyone else out there ready to call BS on “influencer marketing” in this country?

On Content Marketing

Apr 11 / 5:24

On Content Marketing

The Best Content Marketing of March 2016

March madness, BuzzFeed on DIY, and Archer returns.

On Content Marketing

Mar 22 / 9:54

On Content Marketing

3 More Things That Don’t Belong in Your Content Marketing

If it reads like something out of a bad LinkedIn profile, then it shouldn’t be there.

On Content Marketing

Mar 14 / 3:06

On Content Marketing

Content Marketing & Being Relevant

To thine own self be true. Or to paraphrase the Bard, don’t borrow interest.

On Content Marketing

Mar 7 / 4:15

On Content Marketing

The Best Content Marketing of February 2016

Priceline’s digital shorts, Ubisoft’s documentaries, and Netflix paints a portrait.

On Content Marketing

Mar 1 / 8:39

On Content Marketing

7 More Angles to Multiply Your Content Ideas

Because seven ideas are better than one.

On Content Marketing

Feb 18 / 2:36

On Content Marketing

Brainstorming Content 101

Three ways to get better content: reverse brainstorming, blind writing and mind-mapping.

On Content Marketing

Feb 13 / 2:50

On Content Marketing

You know what’s cool? 100,000 Facebook Likes

Our client just got their 100,000th Facebook Page like. Here’s why that matters.

On Content Marketing

Feb 8 / 4:15

On Content Marketing

The Best Content Marketing of January 2016

ISIS goes fishing, Diesel partners with porn, Zoolander takes parody to a whole new level. It’s all here in our round-up of the best (or, at least, the most interesting) content marketing in January.

On Content Marketing

Feb 5 / 12:39

On Content Marketing

Why Content Must Avoid Advertorial Territory

Advertorial tarted up as content stinks like yesterday’s fish. Please don’t fall for the formula sold by publications desperate for your advertising dollar.

On Content Marketing

Jan 26 / 12:22

On Content Marketing

How to Master Seasonal Content

Timing when you publish it is critical to success. Our guide to making seasonal content work.

On Content Marketing

Jan 18 / 11:26

On Content Marketing

4 More Ways to Repurpose Content

Do like MacGyver and find new ways to use that blog post.

On Content Marketing

Jan 14 / 6:10

On Content Marketing

Proof that Content Marketing Pays

Our client, RTO 12, has gone all in on content marketing. The results are astounding.

On Content Marketing

Jan 7 / 2:57

On Content Marketing

Best & Worst Content Marketing of December 2015

Nick Offerman drinks Lavagulin, and Toronto Hydro produces a stinker of a video.

On Content Marketing

Jan 4 / 11:41

On Content Marketing

Our Favourite Content Marketing Articles in 2015

Six of our top stories you can’t afford to miss.

On Content Marketing

Dec 31 / 11:42

On Content Marketing

5 More Facts About Millennials & Content Marketing

They’re all about selfies, Tinder hook-ups and loans from the parents. Right?

On Content Marketing

Dec 17 / 2:12

On Content Marketing

How to Write an Awesome Headline

It doesn’t have to be clickbait to be highly effective.

On Content Marketing

Dec 14 / 10:37

On Content Marketing

5 Facts About Millennials & Content Marketing

Here’s one thing you need to know: FOMO.

On Content Marketing

Dec 3 / 9:00

On Content Marketing

Fashion Content Marketing: Lessons from Mr. Porter

You’d think that fashion and content marketing would go hand in glove.

On Content Marketing

Nov 30 / 5:36

On Content Marketing

The Best Content Marketing of November 2015

Canada Goose gets sentimental, Twitch gets nostalgic, and Louis XIII cognac gets weird. It’s our round-up of the best content marketing of November, 2015.

On Content Marketing

Nov 24 / 8:42

On Content Marketing

5 Ways to Repurpose Content

More turkey please. No really, more.

On Content Marketing

Nov 16 / 11:14

On Content Marketing

Why You Should Repurpose Content

Content is like a Thanksgiving turkey. The first serving is only the beginning.

On Content Marketing

Nov 9 / 12:21

On Content Marketing

The Best (and Worst) of Content Marketing in October 2015

Blue Jays, Airbus, and Dude Perfect. And something awful from a big bank.

On Content Marketing

Oct 29 / 12:18

On Content Marketing

6 Tips for Creating a Successful Instagram Contest

Thinking of running a contest on this rapidly growing social network?

On Content Marketing

Oct 23 / 12:20

On Content Marketing

How to Create Evergreen Content

Think of evergreen content as the gift that keeps on giving. Herein we explain the craft behind creating this special kind content.

On Content Marketing

Oct 22 / 11:47

On Content Marketing

Content Marketing Engagement Gone Wrong

Not all content marketing engagement is good.

On Content Marketing

Oct 20 / 10:42

On Content Marketing

Content Marketing by the Numbers

Content marketing is on the rise. Here are 15 stats that prove the next big thing in marketing is already a thing.

On Content Marketing

Oct 7 / 3:47

On Content Marketing

The Best Content Marketing in September 2015

GOT stars, Peanuts, Cottage Country. And blowing stuff up real good.

On Content Marketing

Sep 28 / 9:58

On Content Marketing

3 Things That Don’t Belong in Your Content Marketing

Don’t cross the line into the tawdry territory of advertorial.

On Content Marketing

Sep 22 / 8:02

On Content Marketing

How Coors Nailed User-Generated Content

Take that, Budweiser frogs.

On Content Marketing

Sep 9 / 12:20

On Content Marketing

Content Marketing and Elections

Content marketing and elections should go hand in hand. Here are some lessons on how to do it right.

On Content Marketing

Sep 4 / 7:41

On Content Marketing

The Best Content Marketing in August 2015

Cute dog pictures, New Orleans on the rise, and The Clown opposes world peace?

On Content Marketing

Aug 10 / 11:46

On Content Marketing

5 Surefire Ways to Screw Up Your Content Marketing

Or how to make your content marketing smell like yesterday’s fish.

On Content Marketing

Aug 4 / 4:29

On Content Marketing

The Best Content Marketing in July 2015

Shots from the Rock, TD going for the heartstrings and drones.

On Content Marketing

Jul 27 / 10:57

On Content Marketing

Chasing Authenticity

People want authenticity in their lives. So what does that mean for you, the content marketer?

On Content Marketing

Jul 19 / 11:41

On Content Marketing

Don’t F*** With Reddit

That’s one thing a content marketer needs to know about reddit, the front page of the internet.

On Content Marketing

Jul 7 / 9:55

On Content Marketing

The Best Content Marketing in June 2015

Craftsmanship-by-proxy, recipes galore and morning wood?

On Content Marketing

Jun 23 / 8:38

On Content Marketing

How to Pitch Your Content to Third Parties

Sometimes, the best content marketing is content published on someone else’s website.

On Content Marketing

Jun 15 / 2:56

On Content Marketing

Do You Suffer from Fisher-Price Syndrome?

Sure it’s fun to mock that guy poking at his wrist computer.

On Content Marketing

Jun 6 / 9:31

On Content Marketing

The Best Content Marketing in May 2015

Anthony Bourdain, hot surfers, Keyboard Cat and . . . Anthony Bourdain.

On Content Marketing

May 30 / 4:29

On Content Marketing

The Case for Content Marketing

Exhibit 1: Agencies will shovel $1B of manure (AKA mobile banner ads) on clients in 2015.

On Content Marketing

May 11 / 11:27

On Content Marketing

How to Build a Content Marketing Calendar

5 tips to keep you on-time and stress-free.

On Content Marketing

May 4 / 11:10

On Content Marketing

Best of Content Marketing in April 2015

It’s been a great month for content featuring puppies, Stan Lee, and more puppies.

On Content Marketing

Apr 21 / 12:24

On Content Marketing

How to Write Killer Content for Boring Businesses

For inspiration we turn, once again, to Bart Simpson.

On Content Marketing

Apr 16 / 12:29

On Content Marketing

You’ve Got One Week to Fix Your Website

Sorry, time’s up.

On Content Marketing

Apr 8 / 12:40

On Content Marketing

Best & Worst of Content Marketing in March 2015

AKA, great content marketing is still hard to find in Canada.

On Content Marketing

Apr 1 / 1:56

On Content Marketing

7 Reasons Why Lists Aren’t Going Anywhere

For one thing, as a content format lists work really well.

On Content Marketing

Mar 29 / 5:08

On Content Marketing

Does Mobile Advertising Suck?

Tell what you think by completing our completely unbiased survey.

On Content Marketing

Mar 22 / 10:15

On Content Marketing

Anthony Bourdain’s New Series Is Amazing Sponsored Content

Bourdain, true to form, doesn’t sell out.

On Content Marketing

Mar 16 / 12:01

On Content Marketing

Attack of the Zombie Facebook Fans

Your Facebook Fans count is about to go down…and the reason may surprise you.

On Content Marketing

Mar 11 / 2:42

On Content Marketing

How LEGO Became a Content Marketer

And saved themselves from bankruptcy.

On Content Marketing

Mar 4 / 1:52

On Content Marketing

Top 5 Content Marketing Campaigns of February2015

From Vince Vaughn to the Oscars.

On Content Marketing

Feb 8 / 10:52

On Content Marketing

Confessions of a Native Advertising Writer

You spent your youth in a liberal arts program for this?

On Content Marketing

Jan 19 / 5:50

On Content Marketing

WTF Is Marketing Automation?

Bringing eyeballs to content without a conversion plan is like filling a store but keeping the checkout closed.

On Content Marketing

Jan 12 / 11:58

On Content Marketing

How to Create Branded Content That Engages

For starters, do not sell out.

On Content Marketing

Jan 5 / 11:24

On Content Marketing

8 Must-Read Articles about Content Marketing in 2015

We sifted through our in-box so you don’t have to.

On Content Marketing

Nov 27 / 7:44

On Content Marketing

Simple (But Tough) Questions to Improve Your Content Marketing

The hardest part is letting go.

On Content Marketing

Oct 26 / 8:26

On Content Marketing

Why Facebook Should Buy Yahoo

No. 1: Content. No. 2: Content.

On Content Marketing

Sep 24 / 11:55

On Content Marketing

Three Facebook Changes Every Content Marketer Should Know

Plus ça change…

On Content Marketing

Sep 16 / 12:05

On Content Marketing

Al Jazeera Gets into Curated Content

Al Jazeera’s new app marries curated content with original reportage.

On Content Marketing

Sep 3 / 4:11

On Content Marketing

How to Produce an Award-Winning Film on a Shoestring

Lesson One: Call your friends.

On Content Marketing

Aug 12 / 5:32

On Content Marketing

It’s Time to Embrace “Paid Social”

The honeymoon’s over: To get reach and engagement in social, we now have to open our chequebooks.

On Content Marketing

Jul 17 / 7:18

On Content Marketing

Why Content Marketing Fails

Is Captain Obvious is Calling the Shots?

On Content Marketing

Jul 7 / 8:03

On Content Marketing

51 Years a Content Marketer

I didn’t realize they were selling me insurance. I was five.

On Content Marketing

Jul 3 / 10:05

On Content Marketing

Content Marketers, Artists and an Unholy Alliance

Everything old is new again: Marketers have always paid artists to create commercial work.

On Content Marketing

Jul 2 / 10:10

On Content Marketing

Content Marketing Is From Mars…

And advertising is from some other planet.

On Content Marketing

Jun 30 / 8:28

On Content Marketing

Is Content Marketing the New Brand Advertising?

Marketers turn to content marketing to forge a new kind of customer relationship.

On Content Marketing

Jun 30 / 9:10

On Content Marketing

Mobile and Social Are Changing Everything

Is that a revolution in your pocket?

On Content Marketing

Jun 30 / 12:31

On Content Marketing

Four Ways the Social Mobile Consumer Changes Your Website

Are you ready for “Content Grazers”?

On Content Marketing

Jun 26 / 9:02

On Content Marketing

Content Marketing: The Hype, the Hate and the Hope

For one thing, the name is dumb. “Content” is something you find in a pail.

On Content Marketing

Jun 22 / 10:42

On Content Marketing

Death to Last Click Attribution

If content marketing is to thrive, we must start giving credit where credit is due.

On Content Marketing

Jun 15 / 11:17

On Content Marketing

Whatsapp doc?

One Day We’ll All Have this Button on Our Content.

On Content Marketing

Jun 8 / 9:47

On Content Marketing

Native Advertising: the Cubic Zirconia of Content Marketing

Tricking consumers with native advertising is not a sustainable strategy.

On Content Marketing

Jun 8 / 12:54

On Content Marketing

Facebook Organic Reach Dies a Slow Death

Organic reach is on life support. It’s time to stop mourning and deal with it.

On Content Marketing

Feb 16 / 2:51

On Content Marketing

These Are The Twitter Users We Know We Know

In our daily hunt for Twitter gold, we’ve noticed five kinds of people who Tweet.

On Content Marketing

Jan 24 / 2:59

On Content Marketing

Please Stop Social Media Marketing

It’s no wonder Facebook users take aim at brand pages on Facebook.

On Content Marketing

Jul 31 / 3:00

On Content Marketing

Are Copywriters and Journalists Wrong for Content Marketing?

Perhaps that explains why so much branded content engages so few people.

On Content Marketing

Jun 14 / 9:54

On Content Marketing

Branded Content: The Billboard in Your Basement?

Don’t spend big money on good content that goes unnoticed.