Christine Shah

Content is fire; social media is gasoline!

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by Staff

Latest from the Blog

Working With Influencers 101

Lesson one: no one pays in exposure.   The influencer industry is worth $21 billion dollars. That’s a lot of content generated, users engaged, and money exchanged. And yet, the space can appear daunting or dubious. But that shouldn’t stop you from working with influencers. Depending on what vertical you are in, adding influencer generated […]

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

How Can AI Improve Your SEO?

This article is only 35% written by ChatGPT!

9 Reasons We’d Pay to Watch a Musk vs. Zuckerberg Fight

To the Vegas octagon!

Christine is Kuration’s Vice President of Operations.

Christine worked with Peter on the Media Sales team on the Facebook Canada account over 15 years ago. After that auspicious start she helped launch two successful digital agency trading desks. Most recently she helped launch and grow MightyHive (MediaMonks after S4 Capital merger) Canada’s Account Team, Google’s largest global channel partner for the Google Marketing Platform; Christine has been leading and growing teams for over decade.

She has a strong and very diverse digital background ranging from social, search, display/video, native, content, a deep understanding of data analytics, and a very strong technical background.

She has worked on hundreds of global brands ranging in ad spends from thousands – $20 million per brand (in all verticals) and has spent a large amount of her time in the US market, not just Canada. She has also spent many years immersed in projects where she worked very closely with creative agencies and media teams on collaborative projects – some leading to awards and spotlights.

AdWeek & AdAge 2017
Brand: SVEDKA Vodka US
Campaign budget 1MM USD plus
Flight date of 3 weeks, National US

AdWeek Article SVEDKA Vodka US Campaign
AdAge Article SVEDKA Vodka US Campaign

Her global experience brings strategies to the table that are ahead of the curve.