Christine Shah

Content is fire; social media is gasoline!

About Us

by Staff

Latest from the Blog

How to Make Your Blog Better: Strategic Edition

So, you’ve fixed your blog’s writing issues but there maybe deeper problems at play? Here are a few tips. Identify an Audience Not knowing who your audience is would be a bit like not knowing who your customers are. The blog you write for Zoomer and Millennial families looking for a good deal on wireless is […]

How to Make Your Blog Better: Practical Edition

Need a few practical tips to improving your blog? Look no further.

Remember When FIFA Made a Movie Celebrating Themselves?

We’ve tried to forget.

Some Thoughts on Bill C-11

Spoiler: the thoughts are mainly negative.

Canada’s Biggest Content Creators

One has been discontinued!

Christine is Kuration’s Vice President of Operations.

Christine worked with Peter on the Media Sales team on the Facebook Canada account over 15 years ago. After that auspicious start she helped launch two successful digital agency trading desks. Most recently she helped launch and grow MightyHive (MediaMonks after S4 Capital merger) Canada’s Account Team, Google’s largest global channel partner for the Google Marketing Platform; Christine has been leading and growing teams for over decade.

She has a strong and very diverse digital background ranging from social, search, display/video, native, content, a deep understanding of data analytics, and a very strong technical background.

She has worked on hundreds of global brands ranging in ad spends from thousands – $20 million per brand (in all verticals) and has spent a large amount of her time in the US market, not just Canada. She has also spent many years immersed in projects where she worked very closely with creative agencies and media teams on collaborative projects – some leading to awards and spotlights.

AdWeek & AdAge 2017
Brand: SVEDKA Vodka US
Campaign budget 1MM USD plus
Flight date of 3 weeks, National US

AdWeek Article SVEDKA Vodka US Campaign
AdAge Article SVEDKA Vodka US Campaign

Her global experience brings strategies to the table that are ahead of the curve.