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April 1, 2023 / 0 posts today

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Blog
Feb 22 / 3:24

Blog

Kuration Gives Opera York A Full Digital Overhaul

♬ 🎼 🎵 🎶

Blog
Dec 19 / 4:59

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How to Make Your Blog Better: Strategic Edition

So, you’ve fixed your blog’s writing issues but there maybe deeper problems at play? Here are a few tips. Identify an Audience Not knowing who your audience is would be a bit like not knowing who your customers are. The blog you write for Zoomer and Millennial families looking for a good deal on wireless is […]

Blog
Dec 8 / 1:31

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How to Make Your Blog Better: Practical Edition

Need a few practical tips to improving your blog? Look no further.

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Dec 5 / 2:39

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Remember When FIFA Made a Movie Celebrating Themselves?

We’ve tried to forget.

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Oct 11 / 5:00

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Some Thoughts on Bill C-11

Spoiler: the thoughts are mainly negative.

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Sep 19 / 4:35

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Canada’s Biggest Content Creators

One has been discontinued!

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Apr 29 / 9:26

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Has Apple’s Mail Privacy Protection Changed Email Marketing?

Calibrate your panic.

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Jan 1 / 6:43

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The Best Things We Wrote in 2021

It’s been a rough year.

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Nov 1 / 5:32

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The Case for Non-Mainstream Social Media

Or: How the Vienna Tourism Board learned to stop worrying and love OnlyFans.

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Oct 13 / 12:17

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Being Erica’s Ford Focus Fiasco

Today in Silly Moments in Content Marketing

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Aug 13 / 4:30

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Zero Click Searches Increased in 2020

They’re up by 65%

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Jun 9 / 7:05

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Logo at Apple Store in Spain

Online Advertising Is in Apple’s Sights… Again

Are Apple’s new user privacy features an existential threat to online advertising?

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Apr 16 / 6:17

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AI, Content & Manufactured Outrage

Erroneous content takedowns by a social media platforms AI are a “Bitche”. And fodder for the outrage mongers.

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Apr 2 / 8:38

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15 Fun April Fools Pranks

Featuring a Zoom battle royale, a meatball-of-the-month club, and gross cheese-based skincare.

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Apr 1 / 5:59

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The Best Content Marketing of April, 2021

Pasta playlists, bowling alley drones, & furniture store cookbooks.

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Mar 9 / 5:34

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5 Ways to Sabotage Your Content Marketing

Step one: don’t plan.

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Dec 1 / 4:22

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The Best Content Marketing of November, 2020

Gucci + Gus Van Sant, AOC + Singh, Snap + Spotlight

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Nov 2 / 8:21

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The Best Content Marketing of October, 2020

Borat’s dance party, a Bronco mockumentary, and AOC on Twitch.

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Oct 1 / 6:56

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The Best Content Marketing of September, 2020

A No Frills album, Zach LaVine’s custom jacket, & Animal Crossing again.

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Sep 18 / 1:52

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Man blindfolded at computer

Google Ads is Now Limiting Search Terms Reporting

Google is limiting search terms reporting to protect your privacy. And if you believe that, we’ve got some swampland for sale.

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Sep 7 / 8:23

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The Best Content of August, 2020

Animal Crossing, Ryan Reynolds, and Ford Bronco.

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Aug 3 / 8:03

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The Best Content Marketing of July, 2020

A space invader zoom game, a Minecraft world, and a DIY music video.

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May 4 / 7:31

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The Best Content Marketing of April, 2020

Royals, Ikea meatballs, and science challenges for kids. 

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Apr 16 / 2:17

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Tourism Marketing: Finding Opportunity in a Crisis

With travel suspended, what is a tourism marketer to do?

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Apr 10 / 1:48

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It's a difficult time for everybody, including businesses. But that doesn't mean your brand should force itself into the conversation.

COVID-19, Brands, & Crisis Communication

It’s a difficult time for everybody, including businesses. But that doesn’t mean your brand should force itself into the conversation.

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Mar 9 / 7:35

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The Best Content Marketing of February, 2020

Gin for leap babies, dirty duets, and hugs from grandma.

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Feb 3 / 9:16

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The Best Content Marketing of January, 2020

Nocturnal photography, rock ‘n’ roll legends, and the best captain in Star Fleet.

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Jan 6 / 5:37

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The Best Content Marketing of 2019, Part 2

KFC dating sims, burger-based table top RPGs, and glitter madness.

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Dec 30 / 5:36

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The Best Content Marketing of December 2019

Glitter bombs, fighting with hair, and bananas taped to walls.

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Dec 23 / 5:42

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The Best Content Marketing of 2019, Part 1

Featuring AOC, World Record Egg, and Detective Pikachu.

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Dec 9 / 8:53

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The Best Stuff Kuration Wrote in 2019

AOC, KFC, and other initialisms.

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Dec 2 / 5:29

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The Best Content Marketing of November 2019

Steve-O, Tiramisu, and Thanksgiving.

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Nov 18 / 8:03

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A Finger Lickin’ Play-Through of KFC’s Dating Sim

It isn’t the best dating sim, but it is the one with the most fried chicken.

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Nov 11 / 8:55

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Remembrance Day & Fortnite

Content marketing lessons from the Royal Canadian Legion.

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Nov 4 / 8:35

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The Best Content Marketing of October 2019

Weird life-sized dolls, Schwarzenegger pictures, and Jagmeet on TikTok.

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Oct 28 / 8:02

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Burger King & Authenticity

A study in bullied burgers and public service announcement content marketing.

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Oct 21 / 8:07

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Police & Social Media

The doughnuts are on aisle three, officer.

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Oct 14 / 8:03

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The Best of the TSA Instagram

But why?

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Oct 7 / 8:02

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The Best Content Marketing of September, 2019

Wherein Wendy’s makes a table top game like Dungeons and Dragons and we don’t care what else happened.

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Sep 30 / 8:07

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Better Political Content Marketing Ideas

Most politicians are pretty terrible at content marketing. So herewith are some ideas we have for them.

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Sep 23 / 8:13

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How James Townsends & Sons Found a Niche

Is there any problem fried chicken can’t solve?

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Sep 16 / 8:03

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The Ratio: Examples From the Twitter Wilds

How do you know if you’ve done a bad tweet?

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Sep 9 / 8:03

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A Lesson In Repurposing Content (And Cooking)

Featuring homemade gnocci with peas and Parmesan.

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Sep 2 / 8:02

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The Best Content Marketing of August, 2019

Featuring guns, p*rn, video games, and heavy metal.

Blog
Aug 26 / 8:02

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How Audible Manages to Sponsor Everything

Except this blog post.

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Aug 19 / 8:04

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Gifted Content

When life gives you a video of a guy trying to break into your truck, you put him on social media.

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Aug 12 / 8:02

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Want to know why the Netherlands isn’t underwater? Or why Jackie Chan’s fights are aided by superior film editing? There's an explainer video for that.

The Rise of Explainer Videos

Want to why the Netherlands isn’t underwater? Or how feug shui has changed Hong Kong’s skyline?

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Aug 6 / 5:36

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The Best Content Marketing of July 2019

Tony Soprano’s House, Apollo 11, and a Tarantino Takeover.

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Jul 29 / 8:13

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Dr Pimple Popper & Gross Content Marketing

Like, really gross, you guys.

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Jul 22 / 8:14

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Pigs & Dealing With Whiney Facebook Critics

When life gives you Facebook critics, make fun of them.

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Jul 15 / 8:11

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Bring Your Content Marketing Into the Physical World

Digital is great, but have you ever tried faux-analog?

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Jul 11 / 6:54

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The Best Content Marketing of June 2019

Grocery video games, the Simpsons meets Ikea, and a UI trainwreck.

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Jun 24 / 7:04

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Don’t “Fellow Kids” Yourself

Can anyone successfully pretend to be cool? No, probably not.

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Jun 17 / 7:03

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The Outdoor Life & Long-Form Content Marketing

Why aren’t we camping right now?

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Jun 3 / 6:31

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The Best Content Marketing of May 2019

And a bonus terrible example!

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May 27 / 8:21

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Dude Perfect Is a Content Marketing Juggernaut

Trick shots ahoy!

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May 20 / 8:23

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Low-Rent Content Marketing That Works

A lot of content marketing by big brands is big…and expensive. But you don’t need content marketing to be big or expensive in order to be effective.

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May 16 / 12:57

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The Best Content Marketing of April 2019

Candy in a box, LEGO apps, and a funny access aisle PSA.

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Apr 29 / 4:09

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Politicians, Bad Tweets, and the Ratio

Meet John Cornyn, the latest victim of Twitter hubris.

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Apr 1 / 8:11

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The Best Content Marketing of March 2019

Weezer is on Fortnite, a new BostonDynamics robot, and a game about gerrymandering.

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Mar 1 / 5:09

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The Best Content Marketing of February 2019

World record egg, the return of Dr Ruth, and cars, cars, cars.

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Feb 21 / 5:39

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How Alexandria Ocasio-Cortez Uses Content Marketing

In a word: effectively.

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Feb 12 / 4:40

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The Best Content Marketing of January 2019

Lego Movie Hot Ones, the Mailchimp TV show, and Alexandria Ocasio-Cortez.

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Jan 14 / 8:27

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The Best Content Marketing of 2018, Part 2

Fatbergs, Fat Bears, and Freelancers.

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Jan 7 / 8:22

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The Best Content Marketing of 2018, Part 1

Space roadsters, animal reviews, and trick shots.

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Dec 31 / 4:36

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The Best Content Marketing of December 2018

Terry Crews, Nick Offerman, Tom Cruise . . . ‘tis the season for celebrities?

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Dec 6 / 9:19

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This month in our round-up of the best content marketing of November 2018, Payless tells a cautionary tale about the perils of "influencer" marketing. And a lot more.

The Best Content Marketing of November 2018

This month, Payless tells a cautionary tale about the perils of “influencer” marketing. And a lot more.

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Nov 6 / 3:47

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The Best Content Marketing of October 2018

Featuring Kenya’s best hockey team.

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Oct 25 / 8:49

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Throw Back Thursday: Windows Launch Party

2009 was a particularly bad time for Microsoft. And for their content marketing.

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Oct 15 / 8:54

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The Best Content Marketing of September 2018

Suits, Amazon Music and American politicians: the best content marketing of September.

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Sep 1 / 10:15

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The Best Content Marketing of August 2018

Johnny cakes, sad car reviews, and a fatberg. That’s right, a fatberg.

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Aug 2 / 7:33

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The Best Content Marketing of July 2018

Pizza farms, the Ocho, and the (near) return of Breaking Bad.

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Jul 11 / 3:14

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Lemonade legal aid, hacking smartlocks, and hovercups. It's our roundup of the best content marketing in June, 2018.

The Best Content Marketing of June 2018

Lemonade legal aid, hacking smartlocks, and hovercups. It’s our roundup of the best content marketing in June, 2018.

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Jun 2 / 8:51

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In this month's round-up of the best content marketing, we've got real tear-jerker of a video that rivals the first few minutes of "Up".

The Best Content Marketing of May 2018

This month we’ve got real tear-jerker of a video that rivals the first few minutes of “Up”.

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May 22 / 6:42

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Let's talk about the relative success of a particular kind of political content marketing campaign. One that has been most-recently embraced by the Ford campaign in Ontario.

Political Content Marketing & The Ontario Election

Let’s talk about the relative success of a particular kind of political content marketing.

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May 7 / 5:24

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If you want to see how content marketing can build a brand, how to speak to an audience, and how to go viral, look no further than Deadpool.

How Content Marketing Made Deadpool

We’d apologize to Deathstroke, but no one knows who that is.

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May 2 / 2:26

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In our April, 2018 round-up of the best content marketing, Def Leppard shows us how to pour some sugar on things and KFC makes hot spicy art.

Best Content Marketing of April 2018

Def Leppard pours sugar on things and KFC makes hot spicy art.

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Apr 26 / 7:41

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Going viral is hard. But it’s even harder to go viral twice. And it's proof that when it comes to content marketing, it's better to be smart than lucky.

Going Viral: Does Lightning Strike Twice?

Short answer: no. But there’s more to this lesson.

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Apr 16 / 2:10

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CarMax isn’t what you’d call a prolific content marketer. But late in 2017 they cleverly responded to a YouTube video and found success.

CarMax Acts Fast and Scores a Content Marketing Hit

Sometimes, quickly tapping the zeitgeist can turn into 400,000 Youtube views.

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Apr 3 / 10:34

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Cute zoo animals, weight lifters, and a podcast about differential diagnosis. It’s all in out round-up of the best content marketing in March, 2018.

The Best Content Marketing of March 2018

Cute zoo animals, weight lifters, and a podcast about differential diagnosis.

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Mar 10 / 8:00

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There's an important lesson for marketers in the recent spate of star-studded airline safety videos.

What Airline Safety Videos Tell Us About Content Marketing

Star-studded airline safety videos teach us something about content marketing.

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Mar 5 / 12:21

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SpaceX, or was it Tesla, pulled off the biggest and best content marketing play of the month. Possibly, the biggest and best of the year. Heck, maybe of all time.

Best Content Marketing of February 2018

SpaceX and all the content that isn’t SpaceX.

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Feb 6 / 5:09

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If your business has been around for a few years, you probably have legacy content. Here's how to make use of it.

Legacy Content

If your business has been around for a few years, you probably have legacy content. Here’s how to make use of it.

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Feb 1 / 1:17

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Hippos, Burger King, and the Tide Pod Challenge - it's all in our round-up of the best content marketing of January, 2018.

The Best Content Marketing of January 2018

Hippos, Burger King, and, of course, the Tide Pod Challenge.

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Jan 15 / 1:30

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Or, what would have happened if Twitter existed in 1971?

The Best Stuff Kuration Wrote in 2017

Weird KFC chicken content, a Kardashian and a children’s book that pissed everyone off.

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Jan 15 / 12:01

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Zuckerberg Tweaks the News Feed. Hyperbole Ensues.

Is this the End of Facebook?

Zuckerberg Tweaks the News Feed. Hyperbole Ensues.

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Jan 12 / 11:52

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The Best Content Marketing of 2017, Part 2

How could we forget donair cam?

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Jan 1 / 10:26

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Los Pollos Hermanos, Bob’s Burgers, and Seefood. (Nope, not a typo.) It's our round up of the best content marketing of May, 2017.

The Best Content Marketing of 2017, Part 1

With Jim Carrey, Fearless Girl, and, ahem, Pornhub.

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Dec 19 / 8:25

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A live stream of the Trailer Park Boys favourite meat is all you need to make our monthly round-up of the best content marketing in December, 2017.

Best Content Marketing of November 2017

Sometimes, a live stream of the Trailer Park Boys’ favourite meat is all you need.

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Nov 30 / 10:57

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A soundtrack becomes content marketing when it’s used to promote its parent property, like a movie or TV show. It happens less often than you’d think.

When Is a Soundtrack Content Marketing?

It happens less often than you’d think.

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Nov 24 / 4:56

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Content Marketing or Extra-long Ad?

The boundaries between content marketing and traditional advertising can be fuzzy.

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Nov 5 / 10:39

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The recent Communist Party of China insert in the Globe and Mail teaches us a few important lessons about native advertising.

When Your Native Advertising Is Actually Propaganda

The Communist Party of China has 3 lessons for content marketers.

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Nov 2 / 6:13

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This month in our round up of the best content marketing: Iron Maiden & Angry Birds, Etihad & a six-year-old pilot, Jeff Koons & a balloon dog.

The Best Content Marketing of October 2017

Just when you think we’ve reached peak Balloon Dog.

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Oct 24 / 2:37

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User-generated content involves convincing your audience to generate content on your behalf. It's a great concept, but one fraught with risks.

User Generated Content & the Two Audience Factor

UGC is a great in concept, but it’s fraught with risks. Just ask AMEX.

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Oct 2 / 11:07

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In the best content marketing of September, we offer you the Cowboys of Compton, Canada drone 150, and Star Wars gets a root canal.

Best Content Marketing of September 2017

The Cowboys of Compton, Canada drone 150, and Star Wars gets a root canal.

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Sep 30 / 12:14

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Three content marketing lessons from the marketers behind the TV show Archer.

Archer & Content Marketing

Three content marketing lessons from the marketers behind the TV show Archer.

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Sep 20 / 8:40

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We've talked about some of the weird stuff KFC has made to get social buzz. Now, we’re going to talk about some of the weird content they’ve created.

KFC’s Weird Content Marketing, Part II: Weird Chicken Content

Wherein we discuss Kentucky Fried bodice rippers.

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Sep 14 / 7:31

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Weed, Willie Nelson and guitar repair. It's our monthly round-up of great content marketing.

Best Content Marketing of August 2017

Weed and Willie Nelson, natch. And how to dress like Jon Snow.

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Aug 14 / 7:46

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If there’s one restaurant that regularly makes the news for their content marketing, it’s KFC.

KFC’s Weird Content Marketing, Part I: Weird Chicken Stuff

Chicken nail polish, anyone?

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Aug 10 / 1:04

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It was as close as the Instagram set gets to Lord of the Flies. And it was part of a bigger plan.

One Odd Thing You Haven’t Heard About Fyre Festival

It was as close as the Instagram set gets to “Lord of the Flies”.

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Aug 4 / 12:45

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Best Content Marketing in July 2017

British Airways breaks out the celebrities.

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Jul 24 / 11:27

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Content marketing can increase traffic, build trust, and raise awareness for your business. But here are 4 more content marketing goals to consider.

Four More Content Marketing Goals

Content marketing can increase traffic, build trust, and raise awareness for your business. But here are 4 more content marketing goals to consider.

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Jul 18 / 9:00

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User-Created Content & Bob’s Burgers

In the social age, too often brand reaction to user-created content is to call in the IP lawyers. And too often, that’s just dumb.

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Jul 6 / 9:08

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Nick Offerman does Father's Day, Dodgeball is back and the Trump Presidential Tweet Library. It's all in the best content marketing of June 2017.

The Best Content Marketing of June 2017

Nick Offerman does Father’s Day, Dodgeball is back and the Trump Presidential Tweet Library. It’s all in the best content marketing of June 2017.

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Jun 19 / 6:14

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Los Pollos Hermanos, Bob’s Burgers, and Seefood. (Nope, not a typo.) It's our round up of the best content marketing of May, 2017.

Best Content Marketing of May 2017

Los Pollos Hermanos, Bob’s Burgers, and Seefood. Nope, not a typo.

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May 30 / 10:27

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The Wise Owls is a storybook which explains how the Senate works by imagining Canada as a forest full of animals. And it's great content marketing.

The Wise Owls, Kindergarteners and Content Marketing

Smart content marketing is the latest Senate scandal. Thanks Mike Duffy.

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May 25 / 12:22

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Maybe Ajit Pai will gut the Internet—but he won’t win any support with crappy content marketing like this.

Ajit Pai & Bad Political Content Marketing

Ajit Pai won’t win any support with crappy content marketing like this.

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May 14 / 11:03

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We’ve been over the basics of working with artists and working with artists through the editing process. Now, a few final points.

The Marketer’s Guide to Working With Artists 103

Always remember, they probably don’t like you.

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May 9 / 12:47

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In our round-up of April's best content marketing, WestJet ribs rivals Air Canada, a white rhino male joins Tinder, and PornHub. Again.

The Best Content Marketing of April 2017

WestJet becomes Canada Air, a rhino joins Tinder, and nude selfies got their own filters.

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May 1 / 10:43

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It's usually smart to avoid politics in content. But ResistanceRadio slyly leverages hashtag confusion to activate the partisan masses on Twitter.

Resistance Radio & Accidental Viral Status

ResistanceRadio leverages hashtag confusion to activate the partisan masses.

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Apr 16 / 10:37

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Art is content, even when artists don’t like calling it that. The real purpose of Fearless Girl is narrower than promoting feminism in general.

The Fearless Girl: When Art Becomes Content Marketing

Is she art, or content marketing?

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Apr 10 / 9:36

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A hydraulic press, a fearless girl, Power Rangers, and Canadian Rock legends. It's our round-up of the best content marketing in March, 2017.

The Best Content Marketing of March 2017

A hydraulic press, a fearless girl, Power Rangers, and Canadian rock legends.

Blog
Apr 8 / 9:06

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Or, what would have happened if Twitter existed in 1971?

A Tale of Two Pop Commercials

Or, what would have happened if Twitter existed in 1971?

Blog
Apr 7 / 7:08

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There isn’t really a hard limit on what can be content marketing, largely because content is always taking on new and cool forms.

Cops & Their Pokémon Parody Cards

There isn’t really a hard limit on what can be content marketing.

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Mar 29 / 3:08

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If there’s one thing that the Michelin Guide teaches us, it’s this: the not-so-obvious choices can make for truly great content marketing.

Michelin Guide: What it Teaches Us About Content Marketing

The not-so-obvious choices can make for truly great content marketing.

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Mar 9 / 9:12

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The Best Content Marketing of February 2017

Racial identity, Gordon Ramsay answers your f***ing questions and a lot of aliens.

Blog
Mar 9 / 8:58

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To quote Hemmingway, "What else can change your ideas...like whisky?" Plus 11 more less destructive ways to amp up your creativity.

12 More Scientifically Proven Ways to Be More Creative

To quote Hemmingway, “What else can change your ideas…like whisky?”

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Mar 1 / 7:56

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o generate great content marketing ideas, you must put yourself in the right headspace. Here are 11 scientifically-proven ways you can be more creative.

11 Scientifically Proven Ways to Be More Creative

Coming up with new ideas for content every single day can be fun…or a real grind.

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Feb 21 / 4:33

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Want to hook your content wagon to Canada 150, our nation's big birthday bash? Try our patented Member of Parliament test to find out if you should!

Should Your Brand Tap Into Canada 150?

Try our patented Member of Parliament test to find out if you should!

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Feb 16 / 9:26

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Featuring education, John Malkovitch, and, once again, porn. It's our January round-up of the best content marketing.

The Best Content Marketing of January 2017

Featuring education, John Malkovitch, and, once again, porn.

Blog
Jan 31 / 9:52

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Canada 150 is a big event that has tonnes of potential for content marketers, as well as a few potential pitfalls. Here’s how to make the most of it.

Canada 150: Content Marketing Dos and Don’ts

Canada 150 has lots of potential for content marketers. Here’s how to make the most of it, eh.

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Jan 27 / 2:15

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Sometime brands on social just have to respond to trolls. Doing it right, however, is a delicate task. Here's our guide to hitting back on social media.

Hitting Back on Social. When Is it Okay?

Sometime you just have to respond to trolls. But doing it right is a delicate task.

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Jan 18 / 9:42

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Actually it's four things we want to see more of in content marketing, and one thing we don't. And Wookiees.

5 Things We Want From Content Marketing in 2017

Actually it’s four things we want to see more of in content marketing, and one thing we don’t. And Wookiees.

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Jan 18 / 9:32

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The second half of our round-up of the best content marketing in 2016.

Best Content Marketing of 2016, Part 2

You’re just here for Unexpected John Cena, aren’t you?

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Jan 4 / 9:32

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Olympic school, Olympic scandal, and an evil president gets his portrait painted. It's part 1 of our Best Content Marketing of 2016.

Best Content Marketing of 2016, Part 1

Olympic school, Olympic scandal, and an evil president gets his portrait painted.

Blog
Dec 21 / 9:05

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There are lots of ways to mess up social media engagement. When it comes to Twitter, one of the most common ways is a bad hashtag. Here are some examples.

Hashtag Hell

Good rule of thumb: read those hashtags aloud before posting.

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Dec 6 / 11:33

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Amazon is a Content King

Amazon Is a Content King

Jeremy Clarkson sports more bracelets than Steven Tyler in his new Amazon Prime series. What’s that about?

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Dec 1 / 12:32

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The Best Content Marketing of November

The Best Content Marketing of November 2016

This month Canada hitches our wagon to a blockbuster movie.

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Nov 21 / 9:32

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Banner Ads Are Terrible

Banner Ads Are Terrible, Part 1

Banner ads, advertising’s answer to the proverbial turd in the punch bowl.

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Nov 9 / 6:45

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The Best Content Marketing of October 2016

BMW and Clive Owen, AirBnB and Dracula, Johnnie Walker and naked people.

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Oct 25 / 8:13

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Your Eight-Step Content Marketing Plan

Your Eight-Step Content Marketing Plan

Don’t have a documented content marketing plan? Then you don’t have a prayer.

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Oct 6 / 10:23

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The Best Content Marketing of September 2016

Volvo releases a video we can’t stop watching.

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Oct 4 / 1:49

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Pay-for-Play: Why Honesty is the Best Policy

Pay-for-Play: Why Honesty is the Best Policy

Think no one will notice when you fail to say you’re being paid to publish?

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Sep 21 / 11:19

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Six Questions Content Marketers Must Ask About Their Audience

If only more content marketers would ask themselves what their audience wants.

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Sep 2 / 4:22

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The Best Content Marketing of August 2016

Wearable KFC: The Donald would love it. It’s in our round-up this month.

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Aug 11 / 1:17

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The Best Content Marketing of July 2016

Samsung, McDonald’s, and lots of ugly Trump quotes. And, our fave, Nihilism.

Blog
Jul 20 / 5:42

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The Artist’s Guide to Working with Marketers - Part 3

The Artist’s Guide to Working with Marketers – Part 3

If we’ve learned anything from the Trumps, it’s knowing when to take credit.

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Jul 5 / 10:49

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Artist’s Guide to Working with Marketers – Part Two

If you’re gonna die on that hill, just make sure you’ve picked the right one.

Blog
Jul 4 / 7:32

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The second half of our round-up of the best content marketing in 2016.

The Best Content Marketing of June 2016

Nick Offerman, John Cena, and so much gut bacteria.

Blog
Jun 28 / 10:52

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Marketer’s Guide to Working With Artists – Part Two

Jazz it up a little! Make it sparkle. More edgy? Dial up the fun factor!

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Jun 21 / 9:30

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Five Content Marketing Goals

Some 19th century Tony Robbins once said that “a goal is a dream with a deadline”. We agree.

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Jun 9 / 10:39

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Artist’s Guide to Working With Marketers – Part One

You’ve done the unthinkable and sold out. Now what?

Blog
Jun 3 / 5:25

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The Best Content Marketing of May 2016

Netflix, SpaceX, and a belly full of food content marketing.

Blog
Jun 1 / 8:13

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Marketer’s Guide to Working With Artists – Part One

Lesson 1: Don’t use the c-word.

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May 25 / 11:23

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4 Reasons You Need a Documented Content Marketing Plan

As with most things in life, it’s best to have a plan.

Blog
May 10 / 1:39

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More Ways to Brainstorm Content Marketing Ideas

What would the Caped Crusader do with your latest content assignment?

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May 3 / 4:25

Blog

Volvo becomes a troll, GE makes a hot sauce, and SNL axes commercials. It's our content marketing round-up for April.

The Best Content Marketing of April 2016

Volvo becomes a troll, GE makes a hot sauce, and SNL axes commercials.

Blog
Apr 29 / 11:44

Blog

How to Recycle Old Ideas

Sure they have been done to death, but there’s still a way to recycle old ideas and make them fresh and interesting.

Blog
Apr 20 / 10:48

Blog

Brainstorming 103

Three more ways to get better content ideas. Challenge brainstorming, SWOT analysis, and “finding” inspiration.

Blog
Apr 12 / 4:51

Blog

Beware of “Influencers”

Anyone else out there ready to call BS on “influencer marketing” in this country?

Blog
Apr 11 / 5:24

Blog

The Best Content Marketing of March 2016

March madness, BuzzFeed on DIY, and Archer returns.

Blog
Mar 22 / 9:54

Blog

3 More Things That Don’t Belong in Your Content Marketing

If it reads like something out of a bad LinkedIn profile, then it shouldn’t be there.

Blog
Mar 14 / 3:06

Blog

Content Marketing & Being Relevant

To thine own self be true. Or to paraphrase the Bard, don’t borrow interest.

Blog
Mar 7 / 4:15

Blog

Olympic school, Olympic scandal, and an evil president gets his portrait painted. It's part 1 of our Best Content Marketing of 2016.

The Best Content Marketing of February 2016

Priceline’s digital shorts, Ubisoft’s documentaries, and Netflix paints a portrait.

Blog
Mar 1 / 8:39

Blog

7 More Angles to Multiply Your Content Ideas

Because seven ideas are better than one.

Blog
Feb 18 / 2:36

Blog

Brainstorming Content 101

Three ways to get better content: reverse brainstorming, blind writing and mind-mapping.

Blog
Feb 13 / 2:50

Blog

You know what’s cool? 100,000 Facebook Likes

Our client just got their 100,000th Facebook Page like. Here’s why that matters.

Blog
Feb 8 / 4:15

Blog

The Best Content Marketing of January 2016

ISIS goes fishing, Diesel partners with porn, Zoolander takes parody to a whole new level. It’s all here in our round-up of the best (or, at least, the most interesting) content marketing in January.

Blog
Feb 5 / 12:39

Blog

Why Content Must Avoid Advertorial Territory

Advertorial tarted up as content stinks like yesterday’s fish. Please don’t fall for the formula sold by publications desperate for your advertising dollar.

Blog
Jan 26 / 12:22

Blog

How to Master Seasonal Content

Timing when you publish it is critical to success. Our guide to making seasonal content work.

Blog
Jan 18 / 11:26

Blog

4 More Ways to Repurpose Content

Do like MacGyver and find new ways to use that blog post.

Blog
Jan 14 / 6:10

Blog

Proof that Content Marketing Pays

Our client, RTO 12, has gone all in on content marketing. The results are astounding.

Blog
Jan 7 / 2:57

Blog

Best & Worst Content Marketing of December 2015

Nick Offerman drinks Lavagulin, and Toronto Hydro produces a stinker of a video.

Blog
Jan 4 / 11:41

Blog

Our Favourite Content Marketing Articles in 2015

Six of our top stories you can’t afford to miss.

Blog
Dec 31 / 11:42

Blog

5 More Facts About Millennials & Content Marketing

They’re all about selfies, Tinder hook-ups and loans from the parents. Right?

Blog
Dec 17 / 2:12

Blog

How to Write an Awesome Headline

It doesn’t have to be clickbait to be highly effective.

Blog
Dec 14 / 10:37

Blog

5 Facts About Millennials & Content Marketing

Here’s one thing you need to know: FOMO.

Blog
Dec 3 / 9:00

Blog

Fashion Content Marketing: Lessons from Mr. Porter

You’d think that fashion and content marketing would go hand in glove.

Blog
Nov 30 / 5:36

Blog

The Best Content Marketing of November 2015

Canada Goose gets sentimental, Twitch gets nostalgic, and Louis XIII cognac gets weird. It’s our round-up of the best content marketing of November, 2015.

Blog
Nov 24 / 8:42

Blog

5 Ways to Repurpose Content

More turkey please. No really, more.

Blog
Nov 16 / 11:14

Blog

Why You Should Repurpose Content

Content is like a Thanksgiving turkey. The first serving is only the beginning.

Blog
Nov 9 / 12:21

Blog

The Best (and Worst) of Content Marketing in October 2015

Blue Jays, Airbus, and Dude Perfect. And something awful from a big bank.

Blog
Oct 29 / 12:18

Blog

6 Tips for Creating a Successful Instagram Contest

Thinking of running a contest on this rapidly growing social network?

Blog
Oct 23 / 12:20

Blog

How to Create Evergreen Content

Think of evergreen content as the gift that keeps on giving. Herein we explain the craft behind creating this special kind content.

Blog
Oct 22 / 11:47

Blog

Content Marketing Engagement Gone Wrong

Not all content marketing engagement is good.

Blog
Oct 20 / 10:42

Blog

Content Marketing by the Numbers

Content marketing is on the rise. Here are 15 stats that prove the next big thing in marketing is already a thing.

Blog
Oct 7 / 3:47

Blog

The Best Content Marketing in September 2015

GOT stars, Peanuts, Cottage Country. And blowing stuff up real good.

Blog
Sep 28 / 9:58

Blog

3 Things That Don’t Belong in Your Content Marketing

Don’t cross the line into the tawdry territory of advertorial.

Blog
Sep 22 / 8:02

Blog

How Coors Nailed User-Generated Content

Take that, Budweiser frogs.

Blog
Sep 9 / 12:20

Blog

Elections and Content Marketing

Content Marketing and Elections

Content marketing and elections should go hand in hand. Here are some lessons on how to do it right.

Blog
Sep 4 / 7:41

Blog

The best content marketing in August

The Best Content Marketing in August 2015

Cute dog pictures, New Orleans on the rise, and The Clown opposes world peace?

Blog
Aug 10 / 11:46

Blog

5 Surefire Ways to Screw Up Your Content Marketing

Or how to make your content marketing smell like yesterday’s fish.

Blog
Aug 4 / 4:29

Blog

The Best Content Marketing in July 2015

Shots from the Rock, TD going for the heartstrings and drones.

Blog
Jul 27 / 10:57

Blog

Chasing Authenticity

People want authenticity in their lives. So what does that mean for you, the content marketer?

Blog
Jul 19 / 11:41

Blog

Don’t F*** With Reddit

That’s one thing a content marketer needs to know about reddit, the front page of the internet.

Blog
Jul 7 / 9:55

Blog

The Best Content Marketing in June 2015

Craftsmanship-by-proxy, recipes galore and morning wood?

Blog
Jun 23 / 8:38

Blog

How to Pitch Your Content to Third Parties

Sometimes, the best content marketing is content published on someone else’s website.

Blog
Jun 15 / 2:56

Blog

Do You Suffer from Fisher-Price Syndrome?

Sure it’s fun to mock that guy poking at his wrist computer.

Blog
Jun 6 / 9:31

Blog

The Best Content Marketing in May 2015

Anthony Bourdain, hot surfers, Keyboard Cat and . . . Anthony Bourdain.

Blog
May 30 / 4:29

Blog

The Case for Content Marketing

Exhibit 1: Agencies will shovel $1B of manure (AKA mobile banner ads) on clients in 2015.

Blog
May 11 / 11:27

Blog

5 Tips to keep you on-time and stress-free.

How to Build a Content Marketing Calendar

5 tips to keep you on-time and stress-free.

Blog
May 4 / 11:10

Blog

Best of Content Marketing in April 2015

It’s been a great month for content featuring puppies, Stan Lee, and more puppies.

Blog
Apr 21 / 12:24

Blog

How to Write Killer Content for Boring Businesses

For inspiration we turn, once again, to Bart Simpson.

Blog
Apr 16 / 12:29

Blog

You’ve Got One Week to Fix Your Website

Sorry, time’s up.

Blog
Apr 8 / 12:40

Blog

Carey Price Meets Trent Leon at Anahim Lake

Best & Worst of Content Marketing in March 2015

AKA, great content marketing is still hard to find in Canada.

Blog
Apr 1 / 1:56

Blog

7 Reasons Why Lists Aren’t Going Anywhere

For one thing, as a content format lists work really well.

Blog
Mar 29 / 5:08

Blog

Does Mobile Advertising Suck?

Tell what you think by completing our completely unbiased survey.

Blog
Mar 22 / 10:15

Blog

The Balvenie hires the original recovering addict of NYC cuisine, Anthony Bourdain, to sell its craftsmanship. And Bourdain, true to form, doesn’t sell out.

Anthony Bourdain’s New Series Is Amazing Sponsored Content

Bourdain, true to form, doesn’t sell out.

Blog
Mar 16 / 12:01

Blog

Attack of the Zombie Facebook Fans

Your Facebook Fans count is about to go down…and the reason may surprise you.

Blog
Mar 11 / 2:42

Blog

How LEGO Became a Content Marketer

And saved themselves from bankruptcy.

Blog
Mar 4 / 1:52

Blog

Our Top 5 Content Marketing Campaigns of February

Top 5 Content Marketing Campaigns of February2015

From Vince Vaughn to the Oscars.

Blog
Feb 8 / 10:52

Blog

Confessions of a Native Advertising Writer

You spent your youth in a liberal arts program for this?

Blog
Jan 19 / 5:50

Blog

Are you ready for marketing automation?

WTF Is Marketing Automation?

Bringing eyeballs to content without a conversion plan is like filling a store but keeping the checkout closed.

Blog
Jan 12 / 11:58

Blog

Photo from the cover of "Sell Out" by The Who

How to Create Branded Content That Engages

For starters, do not sell out.

Blog
Jan 5 / 11:24

Blog

8 Must-Read Articles about Content Marketing in 2015

We sifted through our in-box so you don’t have to.

Blog
Nov 27 / 7:44

Blog

Three Simple (But Tough) Questions that Can Improve Your Content Marketing

Simple (But Tough) Questions to Improve Your Content Marketing

The hardest part is letting go.

Blog
Oct 26 / 8:26

Blog

Three Reasons Facebook Should Buy Yahoo

Why Facebook Should Buy Yahoo

No. 1: Content. No. 2: Content.

Blog
Sep 24 / 11:55

Blog

Three Facebook Changes Every Content Marketer Should Know About

Three Facebook Changes Every Content Marketer Should Know

Plus ça change…

Blog
Sep 16 / 12:05

Blog

Al Jazeera's AJ+ App

Al Jazeera Gets into Curated Content

Al Jazeera’s new app marries curated content with original reportage.

Blog
Sep 3 / 4:11

Blog

Photo by Dan Abramovici Photography.

How to Produce an Award-Winning Film on a Shoestring

Lesson One: Call your friends.

Blog
Aug 12 / 5:32

Blog

It’s Time to Embrace “Paid Social”

The honeymoon’s over: To get reach and engagement in social, we now have to open our chequebooks.

Blog
Jul 17 / 7:18

Blog

Why Content Marketing Fails

Is Captain Obvious is Calling the Shots?

Blog
Jul 7 / 8:03

Blog

51 Years a Content Marketer

I didn’t realize they were selling me insurance. I was five.

Blog
Jul 3 / 10:05

Blog

Content marketing

Content Marketers, Artists and an Unholy Alliance

Everything old is new again: Marketers have always paid artists to create commercial work.

Blog
Jul 2 / 10:10

Blog

Content Marketing Is From Mars…

And advertising is from some other planet.

Blog
Jun 30 / 8:28

Blog

Is Content Marketing the New Brand Advertising?

Marketers turn to content marketing to forge a new kind of customer relationship.

Blog
Jun 30 / 9:10

Blog

The revolution in your pocket.

Mobile and Social Are Changing Everything

Is that a revolution in your pocket?

Blog
Jun 30 / 12:31

Blog

Four Ways the Social Mobile Consumer Will Change Your Website

Four Ways the Social Mobile Consumer Changes Your Website

Are you ready for “Content Grazers”?

Blog
Jun 26 / 9:02

Blog

Content Marketing: The Hype, the Hate and the Hope

For one thing, the name is dumb. “Content” is something you find in a pail.

Blog
Jun 22 / 10:42

Blog

If content marketing is to thrive, we start giving credit where credit is due.

Death to Last Click Attribution

If content marketing is to thrive, we must start giving credit where credit is due.

Blog
Jun 15 / 11:17

Blog

Whatsapp, the next great sharing button?

Whatsapp doc?

One Day We’ll All Have this Button on Our Content.

Blog
Jun 8 / 9:47

Blog

Native Advertising

Native Advertising: the Cubic Zirconia of Content Marketing

Tricking consumers with native advertising is not a sustainable strategy.

Blog
Jun 8 / 12:54

Blog

Facebook Organic Reach Dies a Slow Death

Organic reach is on life support. It’s time to stop mourning and deal with it.

Blog
Feb 16 / 2:51

Blog

These Are The Twitter Users We Know We Know

In our daily hunt for Twitter gold, we’ve noticed five kinds of people who Tweet.

Blog
Jan 24 / 2:59

Blog

Please Stop Social Media Marketing

It’s no wonder Facebook users take aim at brand pages on Facebook.

Blog
Jul 31 / 3:00

Blog

Are Copywriters and Journalists Wrong for Content Marketing?

Perhaps that explains why so much branded content engages so few people.

Blog
Jun 14 / 9:54

Blog

Branded Content: The Billboard in Your Basement?

Don’t spend big money on good content that goes unnoticed.

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