Tony Palermo

Numbers don’t lie.

About Us

by Christine Shah

Latest from the Blog

Working With Influencers 101

Lesson one: no one pays in exposure.   The influencer industry is worth $21 billion dollars. That’s a lot of content generated, users engaged, and money exchanged. And yet, the space can appear daunting or dubious. But that shouldn’t stop you from working with influencers. Depending on what vertical you are in, adding influencer generated […]

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

How Can AI Improve Your SEO?

This article is only 35% written by ChatGPT!

9 Reasons We’d Pay to Watch a Musk vs. Zuckerberg Fight

To the Vegas octagon!

Tony’s our go-to guy for PPC advertising. We rely on his deep understanding of the medium and laser-sharp focus on data. Tony manages and evaluates the performance of our many campaigns on Google Ads and (even) Microsoft Ads.  Tony makes data-driven decisions through a continuous cycle of “test, learn and apply”.  

With a long career in digital advertising,  Tony has worked with a diverse group of B2B and B2C clients including Distributel, Canadian Tire, JP Morgan Chase Bank, BMO, FirstOntario Credit Union, Explorers’ Edge, and many others.  Tony began his marketing career back in 1996 developing business retention and acquisition programs for Bell, Molson, Telus, Purolator, Xerox and U.S. power companies. A pioneer in loyalty marketing and former Director of Loyalty at the Canadian Automobile Association, Tony’s extensive sales and marketing experience, coupled with the latest in online digital marketing tools, means he knows how to generate significant and sustainable results.