Tony Palermo

Numbers don’t lie.

About Us

by Christine Shah

Latest from the Blog

Display Advertising: Direct Buy or DSP – Which is Right for You?

Bypassing the middleman usually means a lower price for the buyer. But when it comes to display advertising, this truism ain’t, umm, true.

Google Downranks AI Content. But Google Is Paying Publishers to Create AI Content

Google, what the heck?

Overview of Quebec’s Bill 25

Quebec’s Bill 25, officially known as “An Act to improve the protection of personal information in the private sector,” will profoundly reshape the landscape of marketing and advertising within the province.

Impact on Marketing and Advertising

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

Tony’s our go-to guy for PPC advertising. We rely on his deep understanding of the medium and laser-sharp focus on data. Tony manages and evaluates the performance of our many campaigns on Google Ads and (even) Microsoft Ads.  Tony makes data-driven decisions through a continuous cycle of “test, learn and apply”.  

With a long career in digital advertising,  Tony has worked with a diverse group of B2B and B2C clients including Distributel, Canadian Tire, JP Morgan Chase Bank, BMO, FirstOntario Credit Union, Explorers’ Edge, and many others.  Tony began his marketing career back in 1996 developing business retention and acquisition programs for Bell, Molson, Telus, Purolator, Xerox and U.S. power companies. A pioneer in loyalty marketing and former Director of Loyalty at the Canadian Automobile Association, Tony’s extensive sales and marketing experience, coupled with the latest in online digital marketing tools, means he knows how to generate significant and sustainable results.