The best content marketing in August

The Best Content Marketing in August 2015

Cute dog pictures, New Orleans on the rise, and The Clown opposes world peace?


by Peter Coish & Dave Robson

Latest from the Blog

Display Advertising: Direct Buy or DSP – Which is Right for You?

Bypassing the middleman usually means a lower price for the buyer. But when it comes to display advertising, this truism ain’t, umm, true.

Google Downranks AI Content. But Google Is Paying Publishers to Create AI Content

Google, what the heck?

Overview of Quebec’s Bill 25

Quebec’s Bill 25, officially known as “An Act to improve the protection of personal information in the private sector,” will profoundly reshape the landscape of marketing and advertising within the province.

Impact on Marketing and Advertising

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

This month, it’s all about dogs, New Orleans is back in a big way, and the Burger Wars nearly call it a truce.

The National Dog Day Opportunity

Time and again, brands to do their bidding and ask their followers to create content. More often than not, these campaigns result in embarrassingly low engagement. But then something like national dog day comes along, and smart brands know that it’s the perfect storm for user generated content—people are only too happy to share their puppy pics, as posh UK retailer Selfridges demonstrated this month.

And Yet More Dogs!

Speaking of pooches, Nestle Purina Canada’s online magazine is cleverly written for dogs, by dogs. Too cutesy? Hey, when it comes to people’s pets, there’s no such thing.

Enter the McWhopper

Is it a PR stunt or content marketing? Burger King found a surefire way to get media attention for the Peace One Day charity by asking the Clown to call a truce in their burger war. McD’s, in our opinion, missed the point entirely with its response and  (perhaps unwittingly) came out against world peace.

The Return of New Orleans

Would you believe that the city devastated by Katrina is now the number one growing city in the US? And without the big marketing budgets of cities like LA, New Orleans has grown their tourism by focusing on the “discoverer” tourist: they’ve launched blogs promoting everything besides the French Quarter, partnered with BuzzFeed to promote local restaurants, and this cool series called Behind the Bar taps into the mixology craze. Content marketing to the rescue!

Satirical Content Marketing?

Even the Onion is getting in on content marketing, with this clever video that satirizes RPG player’s propensity to obsess over their character creation. Gamers can spend an hour or more creating the perfect appearance for their character, so the Onion took things to absurd heights by asking, “Well, what if you could customise everything, right down to DNA.” Bethesda proved themselves to be good sports by playing along, and they’re rewarded with something highly sharable that has half a million views.