Peter Coish & Dave Robson
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Lesson one: no one pays in exposure. The influencer industry is worth $21 billion dollars. That’s a lot of content generated, users engaged, and money exchanged. And yet, the space can appear daunting or dubious. But that shouldn’t stop you from working with influencers. Depending on what vertical you are in, adding influencer generated […]
Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.
Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.