The Best Content Marketing in September 2015

GOT stars, Peanuts, Cottage Country. And blowing stuff up real good.


by Peter Coish & Dave Robson

Latest from the Blog

Display Advertising: Direct Buy or DSP – Which is Right for You?

Bypassing the middleman usually means a lower price for the buyer. But when it comes to display advertising, this truism ain’t, umm, true.

Google Downranks AI Content. But Google Is Paying Publishers to Create AI Content

Google, what the heck?

Overview of Quebec’s Bill 25

Quebec’s Bill 25, officially known as “An Act to improve the protection of personal information in the private sector,” will profoundly reshape the landscape of marketing and advertising within the province.

Impact on Marketing and Advertising

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

This month, it’s all about massive machines starring in sharable videos, Chuck Schultz taking over our Facebook feed, and holidays in Cottage Country.

Peanutize Me!

Man, does the Facebook generation love nostalgia. Our newsfeeds were captured this month by characters from Peanutize Me! A new Peanuts movie is coming out November 6, so Blue Sky launched this cute little site that allows users to create an avatar that could do double duty as one of Charlie Brown’s pals. You can upload your finished avatar to social media and natch, it turns into the kind of viral content that pays for itself many times over!

Ryder Project Rebirth

Know what’s always popular? Explosions. Especially slo-mo explosions. That’s how we explain Michael Bay’s career. Ryder knows this and put one of their trucks through a warranty-ending experience. Every creative way to destroy a truck was employed. They then asked their employees to fix said truck—in fewer than 24 hours. This project highlights another form of content that’s compelling: people who know a trade really well practicing said trade. That’s why artisanal videos are so popular right now. In just one video, Ryder speaks to two powerful yet opposing impulses: destruction and creation.

CAT vs The Mountain Tug-of-War

Speaking of tough machines and brawny content, how about a tug-of-war match between Hafthor “Thor” Bjornsson (professional strongman and “The Mountain” on Game of Thrones) and the CAT D10(a bulldozer). This video has so much testosterone that we grew beards just watching it. Also worth noting is the strategically placed CAT branding on Bjornsson’s gear.

Rentseeker’s Infographs

We’ve been talking a lot about entertainment but never underestimate content that’s informative. Every month, publishes informative content about the rent situation across Canada. Does quarterly price analysis of the Canadian rent market sound dry? Well don’t be fooled. Tons of people are looking for places to rent in this country and social media has become a big part of the modern-dayapartment-hunting strategy. Imagine that? Rentseeker is posting actual sharable content that makes sense of the rental market. Informative, useful, sharable—it’s a content marketing trifecta.

Explorers’ Edge

Explorers’ Edge is the brand name for the marketing organization that represents the Muskoka, Algonquin Park, Parry Sound and Almaguin Highlands region of Ontario. It’s also one of the country’s leading content marketers – and a client of KURATION. In September, the Explorers’ Edge website had its best month ever, with over 120,000 site visitors and 20,000 clicks on links to tourism businesses in the region.  That’s up from almost ZERO 4 years ago. How? Last year they abandoned traditional advertising and went all in on content marketing. Original content such as this piece on where to see the fall colours (over 60,000 views) and this piece on glamping (over 70,000 views) prove that content marketing – when done right – can attract qualified prospects to your site for a fraction of the cost of other online acquisition methods.