The Best Content Marketing of November 2019

Steve-O, Tiramisu, and Thanksgiving.

Blog

by Dave Robson

Latest from the Blog

Streaming TV Crosses the Rubicon

Canada’s seniors are ditching cable for streaming, with YouTube leading a media revolution across all age groups.

When the Brief Takes Longer Than the Campaign

In today’s fast, fragmented, digital-first world, traditional ad agencies are out of sync.

Display: Direct Buy or DSP – Which is Right for You?

Bypassing the middleman doesn’t alway means a lower price for the buyer.

Google Downranks AI Content. For Now.

Google, what the heck?

Overview of Quebec’s Bill 25

Quebec’s Bill 25 will profoundly reshape the landscape of marketing and advertising within the province.

This month in content marketing, Steve-O is recording get well messages, Philips Espresso wants you to make Tiramisu, and Jumanji celebrated Thanksgiving.

Steve-O Records A Get Well Message

Want a celebrity to record a message? Once upon a time you’d have to run into Kelsey Grammer at the airport and convince him say something into your phone for you to show off on Reddit for fake internet points. Now you can pay an actual service to get your custom celebrity messages, no public harassment required, with Cameo. And what better way to promote a service like this than to film a reaction to an actual shout out?

Binging With Babish Makes Tiramisu With Help From Philips Espresso

Binging With Babishhas picked up plenty of sponsorships over the past couple of years. This one isn’t better or more interesting than any of the others, but we’re including it to make a point that there’s probably a YouTube show out there making popular content related to whatever your business is. So make a pitch, what’s stopping you?

Jumanji Celebrates Thanksgiving

There’s a Jumanji sequel coming out in December, and you may have heard about it from billboards, late night appearances, or the trailer. But it’s also likely you found out thanks to content like this. After all, when you have talent like the Rock, Jack Black, Kevin Hart, and Karen Gillan, you may as well give fans extra content. It’s easier to get hyped about Kevin Hart screaming about Brussels sprouts than about a billboard.