These twelve posts we wrote in 2017 are as good now as when they were written. We even think the one about KFC’s weird chicken stuff has gotten better with age, unlike actual KFC chicken.

A Tale of Two Pop Commercials

Pepsi made a dumb commercial. But it’s pretty similar to a commercial Coke made years ago that’s still considered one of the most seminal ads ever made. So what’s going on here?

The Fearless Girl: When Art Becomes Content Marketing

Fearless Girl? Yep, she’s content marketing. Bet you didn’t think that a bonze statue could be content marketing, huh?

Michelin Guide: What it Teaches Us About Content Marketing

The Michelin Guide is one of the most important pieces of content marketing ever made. But even though it’s been around (as we know it) for nearly a century, most businesses aren’t brave enough to try and replicate the thing that makes the guide successful.

Ajit Pai & Bad Political Content Marketing

Sure, Ajit Pai is an asshole, but did you know he also makes terrible content marketing?

The Wise Owls, Kindergarteners and Content Marketing

This year, politicians and media freaked out when the Canadian Senate released a small children’s book explaining itself and its function to kindergarteners. In fact, Tom Mulcair hysterically told CTV that “. . . the Canadian children need to be protected from this sort of thing.” We think the whole thing is overblown and it’s actually pretty good content marketing.

When Your Native Advertising Is Actually Propaganda

Remember that time the Globe & Mail, Canada’s paper of note, ran propaganda written by the Communist Part of China? In this article, we explain everything wrong with that.

KFC’s Weird Content Marketing, Part I: Weird Chicken Stuff & KFC’s Weird Content Marketing, Part II: Weird Chicken Content

KFC does some weird content marketing. The stuff they make, like sunscreen scented like KFC and nail polish tasting of KFC, inspires some good content marketing. Their other stuff, like short YouTube videos and a romance novel, doesn’t work so well. We wrote more than you wanted to know about KFC’s content marketing strategy.

Canada 150: Content Marketing Dos and Don’ts

Did marketers take advantage of Canada 150? Yes. Did they do as much as they could have? Probably not. Take a look back at this post to see what could have been.

One Odd Thing You Haven’t Heard About Fyre Festival

Ever heard of Fyre Media? It was supposed to be like a marketplace where very rich people could hire bands and singer directly, cutting booking agents out of the equation. That’s what the doomed Fyre Festival was supposed to be promoting. Odd, huh?

11 Scientifically Proven Ways to Be More Creative & 12 More Scientifically Proven Ways to Be More Creative

Need more creativity in your life? Well, here are more than twenty ways to be more creative every day.