Latest from the Blog
Overview of Quebec’s Bill 25
The implementation of Law 25 is staged, spanning from September 22, 2022, to September 22, 2024. Throughout this transitional phase, both private enterprises and public institutions engaged in Quebec’s market are mandated to adapt to new obligations and rights concerning the safeguarding of personal data.
Impact on Marketing and Advertising
Working With Influencers 101
Lesson one: no one pays in exposure. The influencer industry is worth $21 billion dollars. That’s a lot of content generated, users engaged, and money exchanged. And yet, the space can appear daunting or dubious. But that shouldn’t stop you from working with influencers. Depending on what vertical you are in, adding influencer generated […]
The Everything App Will Amount to Nothing
Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.