How to Make Your Blog Better: Practical Edition

Need a few practical tips to improving your blog? Look no further.

Blog

by Dave Robson

Latest from the Blog

Overview of Quebec’s Bill 25

The implementation of Law 25 is staged, spanning from September 22, 2022, to September 22, 2024. Throughout this transitional phase, both private enterprises and public institutions engaged in Quebec’s market are mandated to adapt to new obligations and rights concerning the safeguarding of personal data.

Impact on Marketing and Advertising

Working With Influencers 101

Lesson one: no one pays in exposure.   The influencer industry is worth $21 billion dollars. That’s a lot of content generated, users engaged, and money exchanged. And yet, the space can appear daunting or dubious. But that shouldn’t stop you from working with influencers. Depending on what vertical you are in, adding influencer generated […]

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

How Can AI Improve Your SEO?

This article is only 35% written by ChatGPT!

Need a few practical tips to improving your blog? Look no further.

Make Your Introductions Short

Too many blogs, and other written online content, have lengthy introductions. You barely need three sentences. If you have a 500 word post and your introduction is one third of that, you have a serious problem.

If it helps, do you introduction last. Don’t spend a lot of time thinking of a clever hook or whatever. Write the main body first. This will inform how you should write an introduction.

Edit

Yes, actually. Don’t write stuff and slap it up there. Edit it properly. Generally, this means more than a copyedit (that is, an edit for spelling, grammar, style, etc.). You want to think hard about the tone of your words, whether the post will speak to you audience, what you want it to accomplish, and whether it’s doing what you want it to do.

If necessary, don’t look at your writing for a few days after you finish writing. Edit with a bit of distance and it will be easier.

Cut 10% of Your Words

A big reason to edit is there are probably words, sentences, and maybe even entire paragraphs in your copy that aren’t necessary. Back in university, your professors insisted on word limits. It’s not that you can’t write more than 2,000 words on the foreign policy objectives of Lester B. Pearson. It’s that when you cut your work down to 2,000 words, you make sure you’re including just the essentials.

Since this is the Internet and there’s no reason to enforce an arbitrary word count on your blog posts, adopting a rule of thumb about cutting 10% of your blog is one way to achieve the objective of refining your work and ensuring that every word is necessary.

Don’t Forgo Internal Links

Once you are done writing, look at your list of previously published content and figure out a way to link to a couple of those pieces in your current post. So long as it makes sense.

Use Internal Headings

Aside from breaking up the copy, Google’s algorithm looks at the headings inside blog copy, not just the headline, as part of its search. If necessary, write your copy and then come up with a few internal headings to insert into the text.