Low-Rent Content Marketing That Works

A lot of content marketing by big brands is big...and expensive. But you don’t need content marketing to be big or expensive in order to be effective.


by Dave Robson

Latest from the Blog

Display Advertising: Direct Buy or DSP – Which is Right for You?

Bypassing the middleman usually means a lower price for the buyer. But when it comes to display advertising, this truism ain’t, umm, true.

Google Downranks AI Content. But Google Is Paying Publishers to Create AI Content

Google, what the heck?

Overview of Quebec’s Bill 25

Quebec’s Bill 25, officially known as “An Act to improve the protection of personal information in the private sector,” will profoundly reshape the landscape of marketing and advertising within the province.

Impact on Marketing and Advertising

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

Every month, we feature some of the best content marketing on the web. A lot of what we feature is big and expensive. But you don’t need content marketing to be expensive, long, or even deeply thought out in order to be effective.

Ask A Simple Question

Vinay Hari is a guy who can help you get a visa to study in Canada. How does one advertise that kind of business? With a post asking Facebook users to post a word beginning and ending with the letter t.

At the time of this writing, this post has 194k likes, 21k shares, and 2.8 million comments. The majority of these people obviously won’t need Hari’s services. But a fraction might, and now they know who he is because he posted something super simple that went viral – and speaks directly to them.

Give Simple Advice

Simple advice for people caught at a dispensary that gets raided? According to these lawyers, that advice is shut the f**k up. Their advice takes a minute to dispense and is perfectly tailored to their audience. Half a million likes, 94k comments, nearly a million shares, and over thirty million likes is pretty great for a minute’s worth of content.  Too bad they forgot to brand it.

Make a Simple Joke

Last year, Starbucks announced that they were banning porn in their cafes. Technically porn had always been banned at Starbucks, but they added a filter to their WiFi. That’s the kind of ho-hum announcement that wouldn’t make much news, but the CEO of YouPorn sent out a memo to his employees banning Starbucks. The CEO’s memo was widely covered in places like TMZ and Esquire, and the internet had a good laugh.