Problem Solving Stretching

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Latest from the Blog

Overview of Quebec’s Bill 25

The implementation of Law 25 is staged, spanning from September 22, 2022, to September 22, 2024. Throughout this transitional phase, both private enterprises and public institutions engaged in Quebec’s market are mandated to adapt to new obligations and rights concerning the safeguarding of personal data.

Impact on Marketing and Advertising

Working With Influencers 101

Lesson one: no one pays in exposure.   The influencer industry is worth $21 billion dollars. That’s a lot of content generated, users engaged, and money exchanged. And yet, the space can appear daunting or dubious. But that shouldn’t stop you from working with influencers. Depending on what vertical you are in, adding influencer generated […]

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

How Can AI Improve Your SEO?

This article is only 35% written by ChatGPT!

Did you know that there are yoga moves to solve specific health issues?

That’s the idea behind our video series, Small Yoga Moves That Make a Big Difference, produced for our publishing project Mrs Robinson. The eight-part video series provides women over 40 achievable, fitness-based solutions for a range of issues like indigestion, weight loss and stress.

The one-minute videos star Angela Jervis-Read of Toronto’s Sundara Yoga Studio. Jervis-Read is also the Mrs Robinson health and wellness contributor. All segments are accompanied by a supporting story on Mrs. Robinson.

The video series was sponsored by RBC Royal Bank. Lisa Richler, Managing Editor of Mrs Robinson, says, “One of the goals of the site is to help women stay healthy and fit as they age.  We identified a connection between this and RBC’s own financial fitness advice strategy which is designed to help consumers make small, meaningful changes that add up to helping them achieve their larger life and financial goals. From this the sponsorship was born.”