Latest from the Blog
The implementation of Law 25 is staged, spanning from September 22, 2022, to September 22, 2024. Throughout this transitional phase, both private enterprises and public institutions engaged in Quebec’s market are mandated to adapt to new obligations and rights concerning the safeguarding of personal data.
Impact on Marketing and Advertising
Lesson one: no one pays in exposure. The influencer industry is worth $21 billion dollars. That’s a lot of content generated, users engaged, and money exchanged. And yet, the space can appear daunting or dubious. But that shouldn’t stop you from working with influencers. Depending on what vertical you are in, adding influencer generated […]
Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.
Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.