Proof that Content Marketing Pays

Our client, RTO 12, has gone all in on content marketing. The results are astounding.


by Peter Coish

Latest from the Blog

Working With Influencers 101

Lesson one: no one pays in exposure.   The influencer industry is worth $21 billion dollars. That’s a lot of content generated, users engaged, and money exchanged. And yet, the space can appear daunting or dubious. But that shouldn’t stop you from working with influencers. Depending on what vertical you are in, adding influencer generated […]

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

How Can AI Improve Your SEO?

This article is only 35% written by ChatGPT!

9 Reasons We’d Pay to Watch a Musk vs. Zuckerberg Fight

To the Vegas octagon!

We’ve been working with Regional Tourism Organization 12, better known as Explorers’ Edge, for over 4 years now. It’s a great relationship, and we’ve all learned a lot about how to make a modest marketing budget drive big results for local businesses.  And we’ve seen the biggest dividends over the past two years – in 2013 we decided to go “all in” on content marketing, a strategy which in fiscal 2015 will drive close to one million visitors to the terrific Explorers’ Edge online magazine.  And more importantly, 200,000 visitors to tourism operator websites in the region.

We’re thrilled to see this accomplishment recognized by Marketing Magazine. Congratulations to James, Kate and all our beloved clients at RTO 12. Here’s to more great content marketing in 2016!

To learn how KURATION can help drive your business results with content marketing, contact us.

Photo courtesy of Explorers’ Edge.