Proof that Content Marketing Pays

Our client, RTO 12, has gone all in on content marketing. The results are astounding.


by Peter Coish

Latest from the Blog

Display Advertising: Direct Buy or DSP – Which is Right for You?

Bypassing the middleman usually means a lower price for the buyer. But when it comes to display advertising, this truism ain’t, umm, true.

Google Downranks AI Content. But Google Is Paying Publishers to Create AI Content

Google, what the heck?

Overview of Quebec’s Bill 25

Quebec’s Bill 25, officially known as “An Act to improve the protection of personal information in the private sector,” will profoundly reshape the landscape of marketing and advertising within the province.

Impact on Marketing and Advertising

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

We’ve been working with Regional Tourism Organization 12, better known as Explorers’ Edge, for over 4 years now. It’s a great relationship, and we’ve all learned a lot about how to make a modest marketing budget drive big results for local businesses.  And we’ve seen the biggest dividends over the past two years – in 2013 we decided to go “all in” on content marketing, a strategy which in fiscal 2015 will drive close to one million visitors to the terrific Explorers’ Edge online magazine.  And more importantly, 200,000 visitors to tourism operator websites in the region.

We’re thrilled to see this accomplishment recognized by Marketing Magazine. Congratulations to James, Kate and all our beloved clients at RTO 12. Here’s to more great content marketing in 2016!

To learn how KURATION can help drive your business results with content marketing, contact us.

Photo courtesy of Explorers’ Edge.