The Best Content Marketing of June 2019

Grocery video games, the Simpsons meets Ikea, and a UI trainwreck.


by Dave Robson

Latest from the Blog

Display Advertising: Direct Buy or DSP – Which is Right for You?

Bypassing the middleman usually means a lower price for the buyer. But when it comes to display advertising, this truism ain’t, umm, true.

Google Downranks AI Content. But Google Is Paying Publishers to Create AI Content

Google, what the heck?

Overview of Quebec’s Bill 25

Quebec’s Bill 25, officially known as “An Act to improve the protection of personal information in the private sector,” will profoundly reshape the landscape of marketing and advertising within the province.

Impact on Marketing and Advertising

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

This month in content marketing: Ikea recreates the living room from The Simpsons, No Frills launches a browser game that’s pretty good, and a design company makes a poorly-designed website, but it’s on purpose, so it’s okay.

IKEA Recreates the Simpson’s Living Room

Ikea is no stranger to content marketing that is both inexpensive and pop culture savvy. Now, they’ve recreated famous television sets with Ikea furniture. Want the living rooms from The Simpsons, Friends, or Stranger Things? Well, apparently you can. And of course, with the recent season of Stranger Things, this is particularly timely content.

The No Frills Video Game

No Frills, the budget grocery chain, has a video game. Important things to note: one, it’s a free video game. Two, it’s a super easy side-scroller. And three, it can be played in your web browser. You switch lanes, jump, dodge limousines and other ‘frills’, collect items, and you can even translate your score into real-world PC points.

We’re always amazed that more companies don’t do this. Browser games are simple, popular, and make for fun content marketing. The talent to create them is certainly out there, and as this game proves, you really don’t need to reinvent the wheel to make something fun.

The Most Poorly Designed Webpage Ever

Everyone takes good user interface for granted. And like many things taken for granted, we tend to forget the thought and work that goes into good user interface. Well, go ahead and visit User Inyerface, an intentionally poorly designed webpage by design company Bagaar. On their blog, they write:

“A user assumes certain actions to be in a certain place or color because interface designers worldwide have been collaboratively educating users and feeding them these design-patterns.

But what happens if we poke all good practice with a stick and stir it up? What if we don’t respect our self-created rules and expectations, and do everything the other way around?”

It’s a bit of a neat marketing trick to prove how good you are at your job by showing what a poor job looks like. Maybe that’s why we’re so into this terrible site. We’ve been sending it to every developer we know.