The Best Content Marketing of December 2019

Glitter bombs, fighting with hair, and bananas taped to walls.


by Dave Robson

Latest from the Blog

Display Advertising: Direct Buy or DSP – Which is Right for You?

Bypassing the middleman usually means a lower price for the buyer. But when it comes to display advertising, this truism ain’t, umm, true.

Google Downranks AI Content. But Google Is Paying Publishers to Create AI Content

Google, what the heck?

Overview of Quebec’s Bill 25

Quebec’s Bill 25, officially known as “An Act to improve the protection of personal information in the private sector,” will profoundly reshape the landscape of marketing and advertising within the province.

Impact on Marketing and Advertising

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

This month, Mark Roper updated his glitter bomb with help from Bose, Dove helped a short film about black girl hair get made, and everyone was taping bananas (and other things) to walls.

Bose Got In On Glitter Bombing

Last year, ex-NASA engineer Mark Roper had a monster viral hit (78+ million views) with a glitter bomb trap he made to fool porch pirates. This year, he improved it, and luxury audio company Bose helped.

It’s a bit obvious to pay a guy who made a viral video for a follow-up. Bose takes this to the next level by lending their likeness to this year’s glitter bomb package disguise. That sentence probably doesn’t make a whole lot of sense without watching, so here you go:

Dove Helps a Cool Film Get Made

Hair Love is a short film about a black father learning to do his daughter’s hair. It’s beautifully animated and shows a lot without need for any dialogue. Dove, along with plenty of people on Kickstarter, helped this short film get made.

A big reason we’re highlighting Hair Love is because brands make stupid extra-long ads all the time and try to pass them off as short films. Hair Love isn’t that. It isn’t a commercial. It has a plot that doesn’t involve buying the sponsor’s products. It has characters who aren’t pitching. It’s made by artists who were going to make this film without any sponsorship from Dove—which is exactly why it makes sense for Dove to sponsor it. The fact that Hair Love isn’t an ad means that many people want to watch and share it, and Dove gets some points by association.

The Many Banana Art Things

An art show in Miami featured a banana duct taped to a wall. Another artist ate it and then it’s replacement sold for $120,000. It was a whole thing and you can read about it here.

We’re more interested in the response though, which show that there’s value in fast and simple content marketing. Seriously, when is the last time your brand did some thing like this? If you wanted to, could you get something like this done fast enough to post and still be relevant?


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Banana Nut Bread: a performance art piece • Pain noix et bananes: une performance artistique

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Would you rather a $120,000 banana ???? or a priceless PERRIER®? #PERRIER #Banana #ArtWork

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Also: Popeyes, how’s about bringing that sandwich to Canada?