The Best Content of August, 2020

Animal Crossing, Ryan Reynolds, and Ford Bronco.

Blog

by Dave Robson

Latest from the Blog

Streaming TV Crosses the Rubicon

Canada’s seniors are ditching cable for streaming, with YouTube leading a media revolution across all age groups.

When the Brief Takes Longer Than the Campaign

In today’s fast, fragmented, digital-first world, traditional ad agencies are out of sync.

Display: Direct Buy or DSP – Which is Right for You?

Bypassing the middleman doesn’t alway means a lower price for the buyer.

Google Downranks AI Content. For Now.

Google, what the heck?

Overview of Quebec’s Bill 25

Quebec’s Bill 25 will profoundly reshape the landscape of marketing and advertising within the province.

This month in content marketing, Ikea jumps on the Animal Crossing hype train, Ryan Reynolds launched a streaming service with only one movie, and Ford Bronco did an online launch the right way.

IKEA Launches an Animal Crossing Themed Catalogue

Animal Crossing is a game where a player makes friends, collects rare flowers, and decorates their own little island. It’s as wholesome as video gaming gets, and Ikea has re-created parts of their catalogue in the game. They’ve also posted the results to Facebook. Note that it’s not the first time Ikea has dug into content marketing. Or the first time they’ve taken advantage of pop culture.

Ryan Reynolds Launches a Streaming Service That Only Plays 2003’s Foolproof

Noting that every company needs a streaming service, Reynolds, posting on behalf of Mint Mobile, has launched his own streaming service. It only plays Foolproof. Why? Well, Reynolds was in Foolproof, some Canadian heist film we don’t even remember. And he co-owns Mint Mobile. And it was a very funny thing to do. Sadly, the service, Mint Mobile Plus didn’t last the weekend. But they made their point and now everyone who follows Reynolds knows they exist.

Ford Bronco Launches Online With a Short Film

There aren’t any big in-person car launches this year, so Ford launched their new Bronco online with a big, eleven minute film that they live streamed. And look, after the pandemic is over and big in-person events come back, will online streams go back to being an afterthought? We hope not. It’s not like everyone can show up for this stuff.