The Best Content of August, 2020

Animal Crossing, Ryan Reynolds, and Ford Bronco.

Blog

by Dave Robson

Latest from the Blog

Overview of Quebec’s Bill 25

The implementation of Law 25 is staged, spanning from September 22, 2022, to September 22, 2024. Throughout this transitional phase, both private enterprises and public institutions engaged in Quebec’s market are mandated to adapt to new obligations and rights concerning the safeguarding of personal data.

Impact on Marketing and Advertising

Working With Influencers 101

Lesson one: no one pays in exposure.   The influencer industry is worth $21 billion dollars. That’s a lot of content generated, users engaged, and money exchanged. And yet, the space can appear daunting or dubious. But that shouldn’t stop you from working with influencers. Depending on what vertical you are in, adding influencer generated […]

The Everything App Will Amount to Nothing

Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.

The Google Ads Algorithm and the (Dreaded) Learning Period

Google Ads’ advanced algorithms learn from vast datasets to predict outcomes. Tweaking campaigns may reset this process and trigger a learning period.

How Can AI Improve Your SEO?

This article is only 35% written by ChatGPT!

This month in content marketing, Ikea jumps on the Animal Crossing hype train, Ryan Reynolds launched a streaming service with only one movie, and Ford Bronco did an online launch the right way.

IKEA Launches an Animal Crossing Themed Catalogue

Animal Crossing is a game where a player makes friends, collects rare flowers, and decorates their own little island. It’s as wholesome as video gaming gets, and Ikea has re-created parts of their catalogue in the game. They’ve also posted the results to Facebook. Note that it’s not the first time Ikea has dug into content marketing. Or the first time they’ve taken advantage of pop culture.

Ryan Reynolds Launches a Streaming Service That Only Plays 2003’s Foolproof

Noting that every company needs a streaming service, Reynolds, posting on behalf of Mint Mobile, has launched his own streaming service. It only plays Foolproof. Why? Well, Reynolds was in Foolproof, some Canadian heist film we don’t even remember. And he co-owns Mint Mobile. And it was a very funny thing to do. Sadly, the service, Mint Mobile Plus didn’t last the weekend. But they made their point and now everyone who follows Reynolds knows they exist.

Ford Bronco Launches Online With a Short Film

There aren’t any big in-person car launches this year, so Ford launched their new Bronco online with a big, eleven minute film that they live streamed. And look, after the pandemic is over and big in-person events come back, will online streams go back to being an afterthought? We hope not. It’s not like everyone can show up for this stuff.