We wrote a lot of good stuff this year, but all anyone wants to talk about us that KFC dating sim.

How Alexandria Ocasio-Cortez Uses Content Marketing

Lots of politicians struggle to use social media and content effectively. AOC does it naturally.

A Finger Lickin’ Play-Through of KFC’s Dating Sim

KFC’s dating sim was funny, but was it good content marketing?

Don’t “Fellow Kids” Yourself

Brands have been co-opting youth culture in tone-deaf ways for decades. Internet culture has just made it easier to do so, screw up, and face backlash.

Pigs & Dealing With Whiney Facebook Critics

One of our biggest pet peeves is when someone whines on Facebook and then a brand bends over backwards to accommodate the whiner. But it doesn’t have to be this way, as the Calgary Farmer’s Market proved when they posted a very unconventional ad.

Dude Perfect Is a Content Marketing Juggernaut

What can the biggest content marketers on YouTube teach the rest of us?

Politicians, Bad Tweets, and the Ratio

What does it mean to be ratio’ed on Twitter? Here’s an explainer.

The Best of the TSA Instagram

Where else can you get pictures of snakes, knives, and full sized deli slicers people try to bring on planes?