Dave Robson
Recent Articles
Google Downranks AI Content. But Google Is Paying Publishers to Create AI Content
Apple Is Striping Tracking Parameters From Shared URLs
How Can AI Improve Your SEO?
9 Reasons We’d Pay to Watch a Musk vs. Zuckerberg Fight
Kuration Gives Opera York A Full Digital Overhaul
How to Make Your Blog Better: Strategic Edition
AI Is Here for Your Stock Photography
How to Make Your Blog Better: Practical Edition
Remember When FIFA Made a Movie Celebrating Themselves?
Some Thoughts on Bill C-11
Canada’s Biggest Content Creators
Has Apple’s Mail Privacy Protection Changed Email Marketing?
The Best Things We Wrote in 2021
The Case for Non-Mainstream Social Media
Being Erica’s Ford Focus Fiasco
Zero Click Searches Increased in 2020
AI, Content & Manufactured Outrage
15 Fun April Fools Pranks
The Best Content Marketing of April, 2021
5 Ways to Sabotage Your Content Marketing
The Best Content Marketing of November, 2020
The Best Content Marketing of October, 2020
The Best Content Marketing of September, 2020
The Best Content of August, 2020
The Best Content Marketing of July, 2020
The Best Content Marketing of April, 2020
COVID-19, Brands, & Crisis Communication
The Best Content Marketing of February, 2020
The Best Content Marketing of January, 2020
The Best Content Marketing of 2019, Part 2
The Best Content Marketing of December 2019
The Best Content Marketing of 2019, Part 1
The Best Stuff Kuration Wrote in 2019
The Best Content Marketing of November 2019
A Finger Lickin’ Play-Through of KFC's Dating Sim
Remembrance Day & Fortnite
The Best Content Marketing of October 2019
Burger King & Authenticity
Police & Social Media
The Best of the TSA Instagram
The Best Content Marketing of September, 2019
Better Political Content Marketing Ideas
How James Townsends & Sons Found a Niche
The Ratio: Examples From the Twitter Wilds
A Lesson In Repurposing Content (And Cooking)
The Best Content Marketing of August, 2019
How Audible Manages to Sponsor Everything
Gifted Content
The Rise of Explainer Videos
The Best Content Marketing of July 2019
Dr Pimple Popper & Gross Content Marketing
Pigs & Dealing With Whiney Facebook Critics
Bring Your Content Marketing Into the Physical World
The Best Content Marketing of June 2019
Don’t “Fellow Kids” Yourself
The Outdoor Life & Long-Form Content Marketing
The Best Content Marketing of May 2019
Dude Perfect Is a Content Marketing Juggernaut
Low-Rent Content Marketing That Works
The Best Content Marketing of April 2019
Politicians, Bad Tweets, and the Ratio
The Best Content Marketing of March 2019
The Best Content Marketing of February 2019
How Alexandria Ocasio-Cortez Uses Content Marketing
The Best Content Marketing of January 2019
The Best Content Marketing of 2018, Part 2
The Best Content Marketing of 2018, Part 1
The Best Content Marketing of December 2018
The Best Content Marketing of November 2018
The Best Content Marketing of October 2018
Throw Back Thursday: Windows Launch Party
The Best Content Marketing of September 2018
The Best Content Marketing of August 2018
The Best Content Marketing of July 2018
The Best Content Marketing of June 2018
The Best Content Marketing of May 2018
Political Content Marketing & The Ontario Election
How Content Marketing Made Deadpool
Best Content Marketing of April 2018
Going Viral: Does Lightning Strike Twice?
CarMax Acts Fast and Scores a Content Marketing Hit
The Best Content Marketing of March 2018
What Airline Safety Videos Tell Us About Content Marketing
Best Content Marketing of February 2018
Legacy Content
The Best Content Marketing of January 2018
The Best Stuff Kuration Wrote in 2017
The Best Content Marketing of 2017, Part 2
The Best Content Marketing of 2017, Part 1
Best Content Marketing of November 2017
When Is a Soundtrack Content Marketing?
Content Marketing or Extra-long Ad?
When Your Native Advertising Is Actually Propaganda
The Best Content Marketing of October 2017
User Generated Content & the Two Audience Factor
Best Content Marketing of September 2017
Archer & Content Marketing
KFC’s Weird Content Marketing, Part II: Weird Chicken Content
Best Content Marketing of August 2017
KFC’s Weird Content Marketing, Part I: Weird Chicken Stuff
One Odd Thing You Haven’t Heard About Fyre Festival
Best Content Marketing in July 2017
Four More Content Marketing Goals
User-Created Content & Bob’s Burgers
The Best Content Marketing of June 2017
Best Content Marketing of May 2017
The Wise Owls, Kindergarteners and Content Marketing
Ajit Pai & Bad Political Content Marketing
The Marketer’s Guide to Working With Artists 103
Resistance Radio & Accidental Viral Status
The Fearless Girl: When Art Becomes Content Marketing
The Best Content Marketing of March 2017
A Tale of Two Pop Commercials
Cops & Their Pokémon Parody Cards
Michelin Guide: What it Teaches Us About Content Marketing
The Best Content Marketing of February 2017
12 More Scientifically Proven Ways to Be More Creative
11 Scientifically Proven Ways to Be More Creative
Should Your Brand Tap Into Canada 150?
Canada 150: Content Marketing Dos and Don’ts
Hitting Back on Social. When Is it Okay?
5 Things We Want From Content Marketing in 2017
Best Content Marketing of 2016, Part 1
Hashtag Hell
Your Eight-Step Content Marketing Plan
The Best Content Marketing of September 2016
Pay-for-Play: Why Honesty is the Best Policy
Six Questions Content Marketers Must Ask About Their Audience
The Artist’s Guide to Working with Marketers - Part 3
Artist’s Guide to Working with Marketers - Part Two
The Best Content Marketing of June 2016
Marketer’s Guide to Working With Artists - Part Two
Artist’s Guide to Working With Marketers - Part One
Marketer’s Guide to Working With Artists - Part One
4 Reasons You Need a Documented Content Marketing Plan
More Ways to Brainstorm Content Marketing Ideas
How to Recycle Old Ideas
Brainstorming 103
3 More Things That Don’t Belong in Your Content Marketing
Content Marketing & Being Relevant
7 More Angles to Multiply Your Content Ideas
Brainstorming Content 101
How to Master Seasonal Content
4 More Ways to Repurpose Content
Our Favourite Content Marketing Articles in 2015
How to Write an Awesome Headline
5 Facts About Millennials & Content Marketing
5 Ways to Repurpose Content
Why You Should Repurpose Content
How to Create Evergreen Content
Content Marketing Engagement Gone Wrong
Content Marketing by the Numbers
3 Things That Don’t Belong in Your Content Marketing
How Coors Nailed User-Generated Content
Chasing Authenticity
Don’t F*** With Reddit
How to Pitch Your Content to Third Parties
How to Build a Content Marketing Calendar
How to Write Killer Content for Boring Businesses
7 Reasons Why Lists Aren’t Going Anywhere
Anthony Bourdain’s New Series Is Amazing Sponsored Content
How LEGO Became a Content Marketer
Confessions of a Native Advertising Writer
How to Create Branded Content That Engages
Latest from the Blog
Display Advertising: Direct Buy or DSP – Which is Right for You?
Bypassing the middleman usually means a lower price for the buyer. But when it comes to display advertising, this truism ain’t, umm, true.
Google Downranks AI Content. But Google Is Paying Publishers to Create AI Content
Google, what the heck?
The Everything App Will Amount to Nothing
Elon’s cringey press release about X as the “everything app” is a case of a billionaire smelling his own farts for too long.